What are the Benefits of Using Business Coaching Case Studies?

Business coaching case studies are merely examples of how other coaches handled certain situations in the business coaching realm. They provide the background on specific circumstances, and detail the methods used to resolve any issues and to improve the situation.

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An Outline for a Business Coaching Case Study

Good business coaching case studies, ones that you can use to improve your business coaching skills, should offer a few of the basics for your consideration and analysis. This basic outline includes:

  • A profile – the details and background of the company or business owner involved in this study.
  • The specific challenge – why does the company or individual need coaching? What has changed? What is the environment? What goals are being sought?
  • The solution – what did the coach do to bring about a successful outcome? How did the coach help the client achieve goals?
  • The results – the final analysis of the situation. This may often include numbers (increased sales by how much? Improve client base by how many?) This may also include the client’s reaction to the results.

What are the Benefits of Using Business Coaching Case Studies?

Here are a few of the ways that business coaching cases studies can help you improve your coaching skills, and boost your business.

  • Coaching case studies provide you with real-life coaching situations, and offer information on how issues were resolved and outcomes were attained.
  • They provide you with more tools for your coaching tool box. No matter how many coaching courses you take or workshops you attend, you will never learn every coaching skill – there is always more to learn. These case studies are just like classes, and are just an additional way to continue learning and improving as a coach.
  • They inspire and motivate. Often when you read or study one thing, it gives you ideas about something else. Reading about how a coach solves a problem or helps a client reach a goal may actually give you new ideas for your own clients. These studies make you think!

Create Your Own Business Coaching Case Studies

You can use your own experience to help others, advertise your business, earn respect and recognition, and perhaps add an additional income stream. How do you do that? By using your own coaching experience to create your own coaching case studies.

  • Start documenting all coaching sessions from the moment you begin coaching. If you have already been a coach for some time, start now! You should document them in the format shown above – profile, challenge, solution, and result.
  • You can use these case studies to promote your business – include them in an email newsletter, put them on your website, use them on webinars and during seminars, and offer them as valuable free information whenever you are marketing your coaching services.
  • You can use these whenever you interface with peers – at conferences, meetings, and any time you get together professionally with other coaches. They can provide peer recognition and improve visibility with in the coaching community.
  • You can even use these studies to make some extra money. Include them in a book or DVD, use them as the basis for articles, and offer them as examples at paid seminars.

By the way… you’re invited to claim your FREE step-by-step “Life Coach Salary Secrets” video toolkit. Just go HERE now to get your Life Coach Salary Secrets.

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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Facebook comments:


  1. Lucio says

    Business Coaching case studies can be used as additional information that a Business Coach can get new ideas from. As they say experience is the best teacher and takes the forefront compared to any lectures/classes.Yes!

  2. Lucio says

    The current trend in education is to use case studies in class discussions as a learning tool. I have had an actual experience and I can say that these taught me more valuable lessons…the lectures were the guidelines.Go!Go!

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