When you are just starting out as a new coach, it is easy to think that it is best to be open to every possible opportunity no matter what it involves or where it comes from. How can you pass up an opportunity? You are just starting out and, frankly, you could really use the money. So what do you do?

Capitalize on Your Experience

In a lot of ways your training in coaching, itself, prepares you well for your new career as a coach. But the experiences you have had growing up, or in your earlier career, or in working in the community, all come together to make you unique. And that makes you uniquely qualified to serve someone better than anyone else can. So as you look for coaching opportunities, look to leverage your experiences.

Follow Your Heart

On the other hand, each of us has causes that are near to our heart – perhaps an experience of a friend, the illness of a relative, or the death of a spouse. Anyone of these and many others leave us with unique profound callings to help others by our coaching. The simple truth is that when such callings combine with the ability to truly help, we are given the opportunity for perhaps the highest level of personal fulfillment possible. If this is the case for the new coach, they should give this area of specialization serious consideration.

The New Coach Should Keep Their Options Open

The bottom line for new coaches is to stay open, but not chase around in circles. Build on your past – areas of expertise, personal experiences and new opportunities – and stay open to entirely new adventures. Eventually, though, the new coach should look for their niche, that group of people with whom their message resonates and whom they are most able to help. There are two reasons for this. First, this group will give them the greatest opportunity for positive impact. Second, by clearly identifying their target group of clients, the coach will be able to connect with this group. A specific message broadcast to the masses will be lost in the noise. A specific message sent with pinpoint accuracy to a targeted group will be delivered for much less money and will be received load and clear. So as the new coach determines where they will have the greatest impact and fulfillment, they should specialize and focus for best results.

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Dave Iuppa
JTS Advisors Strategy and Accountability Coach