Here are three secrets to building your coaching practice. Follow them and you will be running hard to keep up with the demand for your coaching services. Skip even one and you will be just another coach looking for part time jobs to pay the rent.

Make Yourself the Expert

There are two sides to making yourself the expert. First you have to be the expert. Second you have to demonstrate to lots of people that you are the expert.

Coaching is a very broad field. Obviously if you want to be a real expert, you have to pick a segment of coaching to specialize in. Pick an area that leverages your experience, whether that is about an event in your life – like being widowed or abused or overcoming a physical handicap – or some professional experience – like running businesses or being successful at sales. Then get training from a really solid school based on science not mumbo-jumbo.

Once you are on your way to being an expert, you need to show up as an expert. Experts do public speaking. Experts write articles. Experts appear on TV and radio. You get the idea.

Stand Out on the Internet

Experts also have content-rich internet sites. They have blogs that they update DAILY. They create video presentations that they load onto YouTube, and then link to their sites. They also get fans to link to their blog articles and friend them on Facebook. They use Adwords to bring prospects to “squeeze pages” to offer free high quality content in exchange for the prospects contact information. They build their contact databases, and stay in touch with email marketing. All that to not get lost on the internet and to build their coaching practice.

Make Every Client in Your Coaching Practice a Raving Fan

Perhaps the most important secret to building a successful coaching practice is to work to make every client into a raving fan. This is done with hard work and heart. But it is critical because each of these raving fans will tell their friends and everyone they know about what a positive difference you made in their lives. There is nothing more powerful than an enthusiastic recommendation from an actual client.

Follow these three secrets and you will be well on your way to building your successful coaching practice.

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Dave Iuppa
JTS Advisors Strategy and Accountability Coach