Three Magic Coaching Questions

With all their secrets hidden inside of your client’s head, there are an infinite number of coaching questions that one might ask to begin a coaching relationship. But there are three magical questions that will give the coach what they need to know to begin to coach successfully.

Here They Are, Simple as 1 – 2 – 3

The first question is “Please share with me what you would normally share when you are letting someone get to know you?” The second question is “If you had a magic wand, what three things are most critical to change or improve in your life, right now?” And finally, what would you have to believe to really own that outcome, and achieve your goals?” Simple enough, but just make sure you are listening and taking notes, because your client may be lying and not even know it.

The Answer Is the Answer, True or Not

Your first assumption should be that your client’s answers to these three coaching questions are simple, straight-forward and true. But then you should double check every aspect of each question for consistency. If you find even the slightest inconsistency, jump on it. Determine the what, the why and the how of each. Ask why they see those contradictory elements as true. Then dig some more to understand why they feel that is OK. Once you have all the answers and have uncovered any inconsistencies, and why they don’t bother them, then you are ready to move on.

Responding to the Answers to the Three Magical Coaching Questions

At this point, the coach knows how their client sees them self. They also know what they are most highly motivated to change or improve in their lives, and what they need to believe to make that possible. Armed with these answers, the coach is able to crystallize goals, layout plans, determine limiting beliefs, and hold the client accountable for their commitments and to the achievement of their plans. Not bad for three simple coaching questions.

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article… Thank you!

Dave Iuppa
JTS Advisors Strategy and Accountability Coach

FREE Video Course: How to Build a High Paying Coaching Business

Facebook comments:


  1. says

    Three great questions that really get to the heart of the matter. I like the fact that you tell coaches to look for inconsistencies in the client’s answers. Many times people are not being completely honest with themselves and don’t even realize it!

    (feel free to delete the following questions: 1. you have a Light Box or Pop Up for your opt-in box. Did you do that with aweber? 2. I think you are using the Ultimate Footer ad, correct? How long have you had it and how’s it working for you?

    Jupiter Jim

  2. Lynn Jones says

    Hi Jeffrey,
    These are great questions to help zero in on what your client really wants. The thing about lying and not even knowing it. Do you think it is really lying? I read a blog post a woman wrote and she was talking about how we can have our dreams but then our life gets busy with marriage, job, family, etc, and our dreams get pushed to the recesses or our mind. When life slows down again, then we have time to address our deep down desires again. Plus, I think we can change too. What once “was” may not be so a few years down the road. I think we grow and discover new things about ourselves. Does that make sense?
    Anyway that’s my 2 cents….just trying to broaden our thinking.
    Have a wonderful week,

  3. says

    Hi Dave and Jeffrey,

    Thanks for sharing these 3 powerful questions that must be asked in order to determine the goals of your clients and the necessary steps and self improvement strategies that will be needed in order to assist your clients in achieving their goals.

    The client certainly needs to have clarity on where he or she is in their life and where they would like the journey to take them. Armed with that information, the road map to get them there can be created.

    It is amazing how much information you can gather about ones belief system when you ask the right questions.

    Thanks for the inspiration,

  4. Jeffrey T. Sooey says

    <<1. you have a Light Box or Pop Up for your opt-in box. Did you do that with aweber? >>

    No… we’re using Robert Plank’s “Action Pop-up”:

    It’s not the best light-box around, and we considered upgrading to another software solution, but the new version is working good enough for now.

    <<2. I think you are using the Ultimate Footer ad, correct? How long have you had it and how’s it working for you?>>

    We’ve used Ultimate Footer for almost 2 years. It’s works pretty well for us. Soon we’ll graduate to a more customized solution so we can tailer ads for a particular page.


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