If you want to use the internet to get client leads when you become a coach, you need to have a blog and post on it regularly “come hell or high water.”  That is something I’ve learned as part of the blogging team for the JTS Advisors coaches training blog.  In a previous post, I wrote about some of the pleasures I’ve discovered as part of the team.  But it isn’t all fun and games when you take blogging as a serious daily responsibility.  So today you’ll hear about some of the pain involved in the process, like the fact that it’s 2:30 am right now as I am writing this because I have a deadline!

The Integrity You Learn When You Become A Coach Applies To Blogging

For marketing when you become a coach, there’s not much point in erratic or infrequent blogging except as writing practice.  At coaches training blog we have a commitment as a team to get seven blogs posted every week.  That means that we need to keep track of who’s doing what and how many blogs are available for posting.  It also means that occasionally someone sends out an urgent message saying she just can’t do it that day, and can someone else submit something.  It’s a matter of doing what you commit to doing and always being in communication with everyone else involved–accountability as everyone on the blogging team has learned it to become a coach through JTS.

Time Is A Major Issue

As a staff writer at coaches training blog when we only had two writers, I committed to writing 4 articles a week, so we could have one out every day and some for back-up.  The problem was that each blog post took me 3-4 hours to write.  That’s a lot of hours, and if you are as slow as I was, it doesn’t leave much time to become a coach who actually coaches people!  You can buy articles, but of course they won’t be in your voice.   Not only that, but when you first become a coach you may not have the money to purchase them.  I’m quicker now, usually 1-2 hours each, but it’s still very time consuming, and at the moment I’m not even writing for my own blog.  I don’t have the time!

Finding Keywords Can Be A Challenge

The other problem I frequently have is finding the right keywords for each blog.  Quite a lot of time goes on this particular aspect of blogging because it’s important for SEO (search engine optimization), and that’s important for people to find the blog.  It can be very frustrating to have a topic I would like to share, and have to struggle to title it in keyword terms and use them throughout the article.

Were these insights from a newbie blogger’s perspective interesting to you?   Let me know.  In another article, I’ll give you more details on the nitty gritty of blog writing.

Dorine G Kramer
JTS Advisors Strategy and Accountability Coach