The key to successful life coach marketing is not technical.  It’s emotional.  It has to do with the currency of providing value in terms of not what you have, but what your potential life coaching client is looking for.  Essentially, marketing is not about what you have to offer as a coach, it’s about your potential client and the result they want to achieve.

Most Coaching Web Pages Are a Waste of Money

Many coaches don’t feel they can even start coaching until they have a “web presence.”  This usually translates into a web page with a pretty picture of themselves and a personal bio.  The average landing time on such a page is seconds.  Your potential clients don’t care about you.  They probably don’t even care about coaching.  They care about getting an answer to their problem.

Life Coach Marketing Keys

The keys to an effective life coach marketing campaign are to identify what your ideal client is looking for, summarize it in the most simplified manner, and offer them a solution.  I’m not trying to loose weight, but if I were I would definitely click on the button that promises to deliver that, “Fabulous Foods to Help You Loose Fat.”  Cosmo Magazine has it down to a science.  Take a look at their headlines.  You almost “have” to buy their magazine because you want to learn how to “Score a Slammin’ Bod in 6 Minutes a Day.”

How can you make your life coach marketing enticing?  Find out what your clients want, and deliver it in a way they want it.  It may be video, audio, or written format.  But whatever it is, it should be the very best quality of information you can deliver.  Sure, you run the risk that 5% of the population will take the information and get the result you want.  But don’t sell your coaching short.  It’s not about the information you have, it’s about the transformation that coaching is all about.  And isn’t that a lot more fun and rewarding?

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Colette Seymann

JTS Advisors Bi-Designated Strategy and Accountability Coach