The Final Puzzle Piece in Your Life Coaching Income: The Intake Package

When you are thinking about your intake fee, remember that your personal coach salary is affected by everything you do, including this simple little intake fee. What you include or don’t include in your intake package can indeed cost you some of your life coaching income.

Remember that your life coaching income is based upon your clients’ perception of the value they are getting from the coaching relationship, as well as their perception of you. You can affect your personal coach salary by using what you include in your intake package to affect these perspectives. If your client sees you in a positive light even before they start coaching with you, will they not be more likely to stay in coaching with you? Will they not refer more business to you? Will they not be happier to pay your nice life coaching income?

Things to Include in Your Intake Package to Boost Your Personal Coach Salary:

• Assessments
• Welcome Letter (from you)
• Information about coaching (include your perspective, as well as the general definitions, as well as what coaching is and is not)
• Biographical information about you, and your company, as well as any associations you are a part of and any accolades you’ve received
• Your content and any articles/books you’ve written
• A welcome CD or other orientation audio
• Any marketing material that would be valuable for them to have

Intake Packages Range from $50 to $500, so What Should You Charge for Yours for Optimal Life Coaching Income?

Here are a Few Pointers to Consider:

• Don’t price your intake fee way beyond the value that the intake package really has for your client (remember I didn’t say ‘cost’, I said VALUE). If the materials and processes supported by the intake package create a perceived value of $100 in the mind of your client (generally) then, it’s probably best to keep the price of your intake near the lower part of the range. Remember, the purpose of your coaching intake package is to ADD value to your client, not just suck more money out of their wallet for your life coaching income!

• Price your intake fee near 1/2 of your monthly fee that you are charging. (i.e. if you charge $500 per month, go ahead and charge $250 or so for your intake fee). The idea here is that if someone is comfortable enough to pay $X per month for your coaching, they won’t mind paying 1/2 of X one time for some really valuable things that will make your coaching that much better for them and thus increase your personal coach salary.

• Avoid ‘Macy’s’ pricing with your intake package (i.e. $299, $497, etc.). This will make you look like a schmuck. It’s best generally to avoid this practice in pricing your coaching services, especially the ones that you sell 1 to 1. Nice round numbers and numbers that YOU BELIEVE IN WHOLE-HEARTEDLY are the best practices in life coaching income and personal coach salary setting. You’re not selling cars here and you’re not mass-marketing to people, so don’t act like it.

Life Coaching Income and Personal Coach Salary Go Hand in Hand

Although there are many factors that will impact your personal coach salary, the intake fee and what you include in your intake package will be significant. Plan how much you are going to charge and what you’ll include in it, and watch your personal coach salary increase almost overnight!

Jeffrey T. Sooey

CEO, JTS Advisors

Founder, Coaches Training Blog community