When I hear people say, “My personal weight loss coach says I have to starve myself to have a great body,” it makes my blood boil. If you are a weight loss coach who preaches this mis-information your personal clients are likely to get fatter instead of thinner. Your clients will live in a state of feeling deprived instead of feeling empowered.
There Are No Short-Cuts To Success
The basic laws of physics state that you must consume fewer calories than you burn in order to lose weight. Restrictive diets where people consume 1000-1200 calories a day are not sustainable over time and worse yet these diets put your body into a state of starvation. Your body feels that it must conserve energy in order to survive, and hence metabolism slows down. You burn fewer calories which make it easier to gain the weight back and often more when you go off your diet. In addition, I know too well from personal experience that focus is everything. If I focus on not eating chocolate, that is all I think of and want. It becomes an obsession.
How to Get Your Clients to Boast, “My Personal Weight Loss Coach Gets Results!”
There is no secret to long term weight loss success. The key is to change lifestyles, not diet. To get long term results, the process needs to be sustainable. Unfortunately, most people think that when they reach their weight loss goal they can go back to their old habits. I can’t think of any other area of coaching where someone thinks he can go back to his old habits once he achieves his goal. A far more empowering alternative is to hope that your clients say, “My personal weight loss coach helped me transform my old habits into a lifestyle I can live with for the rest of my life!” In that process, your clients become someone who is not only able to lose the excess weight, but get off the weight loss roller coaster permanently.
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JTS Advisors Designated Accountability Coach