When it comes to the salary of life coach equation, you get exactly what you are worth. In the long run, you get as little or as much as you actually deserve. That is because if you are under delivering and over charging, sooner or later, your clients will figure it out. And if you over deliver and under charge, the demand for your services will soon outpace your capacity and your fees will be bid up. So how do you maximize your income? Maximize your worth.
Life Coaching Changes Lives
People come to life coaching when things aren’t right in a big way. They sense that they have a calling but they just can’t identify it. They have a goal but just don’t know how to chart their course. They have a plan but just can’t make it happen for themselves. Helping people break through these barriers is your job as a life coach.
Putting a Value on Success and Happiness
The next question is just how much is this worth? And while the right answer to this question is probably “priceless” the fact is that this is not a very useful answer. In business coaching, it is easier to point to a return that comes from better performance. And for that return people expect to make an investment, and have some idea of what that expected investment should be. But in life coaching, the return is usually a lot harder to measure, and you are often dealing with people who are not used to thinking in terms of the return on an investment. These people fall back on measurements like dollars per hour, and based on this, the salary of life coach equation can generate quite a sticker shock.
Make the Connection Make the Salary of Life Coach Equation Work
Making the connection between the value of your services and your fees helps your client understand the salary of life coach equation. The key here is to talk about the value before you start coaching. Talk about tangible and in tangible benefits they will receive after you help them clarify and achieve their goals. You might want to work with them to get this down in writing, so you can refer back later in case their memory fades. In any case, you will find that balancing return with investment is key to getting paid what you are worth, even as a life coach.
SPECIAL BONUS — If you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS to the “Life Coach Salary Secrets” video toolkit. Go HERE to get it FREE.
Dave Iuppa
JTS Advisors Strategy and Accountability Coach
Ok, so I need to “make the connection” between the value and the price. I’m still needing more hands-on than a general guideline, but it does give me something to “chew on” for awhile.
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