If you want to have a big impact and make the big bucks, psychology executive coaching may be your ticket. Executives command big salaries and big stock packages, and their performance has a big influence on the whole organization. They are the impact players, and you can be the impact coach. Here are two keys to success in this specialized field, plus a couple of caveats.

Do You Know Your Stuff? Can Your Client Tell?

Let’s start with the caveats. First if you want to be successful at psychology executive coaching, you must know your stuff and project that to your clients. These are heavy hitters and they don’t have time for wimps. You have to be able to look them in the eyes and communicate as equals. You might not be an executive, but you are a real coaching pro. And you must project that. Second, part of being a real pro is being able to deal with privileged information as you maneuver the organization and its politics. Handle these two challenges and you are half way home.

Can Your Psychology Executive Coaching Create a “Safe Space” for Your Client?

You must be able to create a tremendous sense of rapport and mutual respect with you client – a safe space. Your client has made a career of being strong in the face of challenge. To expect them to open up to you and share their vulnerabilities is a challenge and a key to success in psychology executive coaching. Once you can get them to share and be confident that they can really trust you, you can make a real difference.

Executive Coaching Is Always about the Executive and Their Organization

Coaching an executive is a lot like coaching any individual: determine their goals, identify sticking points, arm them with tools to be more successful, etc. There is a higher level of intensity, but that is not the biggest differences between psychology executive coaching and other coaching. The biggest difference lies in the fact that the outcome impacts not just the client and their immediate family, but also a potentially large and very complex organization complete with economic challenges and rivals. These are the elements that define the challenge and the opportunity in coaching executives.

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Dave Iuppa
JTS Advisors Strategy and Accountability Coach