How to Get Coaching Clients for Your Life Coaching Business

When coaches are looking into growing their life coaching business, they often get so burdened with the process of marketing that they forget why they are actually doing all the work.  What’s the end game?  How to get coaching clients, of course.  But while every coach dreams of having a prosperous life coaching business; the greatest challenge is how to get coaching clients.

How to Get Coaching Clients:  Step 1
The first step is to find out what your ideal client’s greatest fears, frustrations and desires are.  To do this, you need to decide who your life coaching business is going to impact.  If you’re not sure what their greatest fears, frustrations and desires are, just ask.  You can do this in a 10 minute one-on-one call, group call, on-line survey or even from a front of the room speaking engagement.

How to Get Coaching Clients:  Step 2
Connect the dots between what your ideal client wants or doesn’t want, and the benefits of what your life coaching business can provide.  Make these benefits specific, measurable, external and emotional.  This means an outcome that they can see and feel.  For example, consider information on, “How to Get 5 New Cash Paying Clients This Month Without Making Cold Calls.”  Make a list of the beneficial properties of this information, and rank each benefit on a scale of 0 to 10 as to how valuable it would be for your customer.

How to Get Coaching Clients:  Step 3
For each benefit that ranks 5 or higher, create your “Magic Bullets.”  This is your best kept secrets, your most valuable information.  Format this information in a quick and easy way your potential clients can consume it.  You can put it in the form of an article, a video, or presentation.  They key is to get this information into the hands of as many people as possible.  Just by doing this, you will find people who will ask you for more.  That’s how you’ll know you were successful in reaching them.  If not, try again.  This is a powerful way of attracting clients into your life coaching business.

A Life Coaching Business Requires a Strategy for How to Get Coaching Clients

What’s the key to how to get coaching clients?  Figure out what they want, put it into a form you can give out to the masses, and get it into their hands.  By following these steps you will find people who are interested in what your life coaching business has to offer.  These steps will help you develop a plan to impress the people who you want to coach.  When you can provide that type of value for people, it’s priceless.  Even if you just outline their greatest fears, frustrations, and aspirations more eloquently than they can; they will assume you have the answer to their problems.  They will chase you down and you won’t have to worry about trying to find new clients.

Colette Seymann

JTS Advisors Designated Accountability Coach