If you want to position yourself as a life coach and attract new clients, it’s essential that your life coaching business description is memorable and sets you apart from your competition. It should also be clear, concise, and compelling, so potential clients know they can trust you with their needs. We all know how difficult it is to gain trust. Trust plays a vital role in our lives and our interactions with others. A trusting relationship benefits both partners, as trust brings about peace of mind, security, loyalty, and honesty. Everyone benefits from trusting relationships in business as well. So, it’s time to work on that because it will give you an advantage when marketing yourself and your services.
What is a life coaching business description?
A life coaching business description is a short, effective way to describe what your business does and how it can help your clients. It is included in a business plan (after the executive summary) and should be written to make potential customers want to read more about you and your services. It should include the following:
Your company name – This is your official business name, exactly as the name your submitted when you registered your business.
Your business structure – State if your business is a sole proprietorship, LLC, partnership or corporation.
Location – Share where your business is located.
Ownership and management team – Break down who owns the business and how each person is involved with the business. If you have a management team, include their names and key roles with the company as well.
What you do – This can be as simple or elaborate as you like, but it should be easy for potential clients to understand what your business does.
Why you do it – This is where you explain why you are passionate about what you do and how it is helping people achieve their goals.
How you do it – This section contains all the details of how your services work, including pricing and how long they take to complete.
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Why is a business description useful for life coaches?
A business description is useful for several reasons:
- It helps you clarify the purpose of your company. It’s easy to get caught up in the day-to-day details of running a business, and before you know it, you’ve lost sight of what makes your company special. A business description reminds you of why you started this venture in the first place.
- It helps potential clients understand what you do and whether they need your services. You might think that people will naturally know if they need help with their work or personal lives; however, many people are so busy with their lives that they don’t stop to think about how others might be feeling stressed out or overwhelmed by their jobs or relationships. A good life coaching company description can help these people understand how coaching can benefit them by providing clarity around their goals and helping them achieve those goals more easily than they could on their own.
- It helps other people see how coaching fits into their lives. Coaching isn’t just something that happens between two people; it also occurs within an organization and an individual’s life outside the office. Coaching happens at home, too!
Final thoughts
Keep your business description short, describing your company and your team, the product or service and its success factors in just a few short paragraphs. It’s also important to tie in your branding strategy to your business description and communicate the ethos of your business when writing your business description. This will ultimately draw in new customers as well as potential investors or employees.
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