Do you really know the value you have to offer as a personal coach?  How effective is life coaching anyway?  These are questions that personal coaches and potential clients ask.  There are tons of books available at the bookstore, and hundreds of seminars that one can attend.  Why should people pay you for life coaching if they can read a book or go to a seminar?

What is the Difference Between Life Coaching and Books or Seminars?

Books are different than life coaching; they entice you with the promise of a better life, but end up being more educational than transformational.  The only person who ends up benefiting is the author.  That’s because 95% of people will not follow though with a plan after reading a book or even going to a seminar.  That’s why people need a personal coach.  They need a guide.  They need you.

A Personal Coach Can Provide Results to the Masses

A personal coach can provide strategy, address the psychology behind people’s actions and beliefs, and get them to take action toward their goals by providing accountability.  Life coaching is about getting results.  With life coaching success is not limited to the 5% who would get the results on their own.

Become a Personal Coach Who Elicits Change on a Permanent Basis

Life coaching is not about changing people for a weekend during a seminar, or for a week or so while they read a book.  It’s about permanent change.  With a personal coach people have an opportunity to really create a different life for themselves over time.  And with many people who have committed to working with a personal coach, the results no longer matter.  They have so fully transformed that even if they were to give away the results they got from coaching; in terms of money or relationships, they could get it all back again.  As a personal coach, that is the potential you have to offer.  And that is priceless.

Colette Seymann

JTS Advisors Bi-Designated Strategy and Accountability Coach