How to Write a Great Life Coaching Business Description

One of the best ways to get clients for your coaching business is to write an effective, compelling life coaching business description. But what makes a great life coaching business description? A good coach knows how to be positive, inspiring, and engaging. They know how important it is for their clients to feel comfortable in their presence, so they make sure that their appearance fits the image they want to project and that they have a welcoming demeanor. How you describe yourself as a coach can be just as important as how you come across in person: it can set up or break down expectations before potential clients have even met you face-to-face!

Here are some tips on how to write a great life coaching business description

Define the unique value you offer.

A unique value proposition is what makes your business different from other businesses. It’s the answer to “why buy from me?” If you’re starting a life coaching business, for example, it may be that you help people overcome their fears and insecurities or that you work with clients who have trouble connecting with others. The unique value proposition can also be as simple as offering life coaching at an affordable price.

(NOTE: If you want to learn how to start your own coaching business, then check out this webinar, called “How to Start Your Coaching Business in 30 Days  During the webinar, I’ll cover how to get your first paid clients fast and make it feel natural for you. Click HERE now to attend the webinar.)

Differentiate yourself from your competitors.

Your life coaching business description is your prospective client’s first impression of you. It’s your chance to show them why they should choose you over other life coaches, so it’s essential to ensure it’s a good one!

Here are some ways you can differentiate yourself from your competition:

  • Show that you have a unique approach. What makes your coaching different from others? Is it because of your experience, expertise, or personality? Maybe it has something to do with how you structure sessions or deliver your coaching program. Whatever the case, think about how this is reflected in your work and how it sets you apart from other coaches in the field.
  • Show that you have a remarkable personal growth and development perspective, and let potential clients know how they might benefit from seeing things through that lens. The best way for them to do this is by providing examples of specific situations where their perspectives benefit others.

Highlight your qualifications and experience.

The next step is to highlight your qualifications and experience. What makes you unique? How are you different from other life coaches out there?  It will be beneficial for them to know your qualifications and experience as well as what kind of services and support they can expect from working with you.

  • What qualifications do I have for being a good life coach for my clients?
  • What experience do I have as a qualified professional (in this field)?
  • What kind of coaching style does my business offer?
  • How does my background help me professionally in general, or specifically with regard to this industry/field?

You should also describe what type of person would benefit most from working with you: “successful executives looking for personal growth through goal-setting exercises” or “people who want more direction in their lives but don’t know where to start.”

Tell potential clients what they can expect if they hire you.

Knowing what your clients can expect from working with you is essential. This will help them make an informed decision about whether or not they want to hire you and give them a clearer idea of what it would be like if they did. Here are some things to include in this section:

  • What will they learn?
  • How long does it take for the results to kick in?
  • What kind of results can they expect?


We hope this article has given you some ideas on how to go about writing great life coaching business descriptions. Remember that it’s not just about telling people what your company does but also why they should care. Your life coaching business description should be a clear and compelling way to let potential clients know that there is a need for your services and what they will get if they hire you.

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