How to get coaching clients without a website in this day and age may prove rather challenging for many. With everything going digital so rapidly, it will be odd to see any type of business without a web presence. However, statistics show that 29% of small businesses do not have a website and yet they are doing well for themselves.
So, the question is, are you able to get coaching clients without a website in today’s competitive market, I would say “YES YOU CAN.”
Who is The Coaching Client?
First of all, as defined by the International Coach Federation is the act of partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. The coach’s job is to provide support to enhance the skills, resources, and creativity that the client already has. The coaching client can sometimes be referred to as the coachee and the individual comes to the coach for accountability and to assist with meeting his or her desired goals.
Ways on How to Get Coaching Clients Without a Website
When you are starting out in your coaching business, you are concerned about maintaining a low overhead business cost. And so, one way to do that is to hold off on getting a business website at least for the first year or longer if you choose. In the meantime, you can utilize other ways to grow your business. The following five tips are a few effective ways on how to get coaching clients without a website.
1. Create a Blog: Just because you do not have a website does not mean you cannot promote your business and get coaching clients online. One of the ways to do that is by starting a blog. A blog not only helps your business get its name out through followers but it’s a way to connect with your clients and prospective clients more directly. It is pertinent to note you must stay current on your online content for the blog to be an effective tool.
2. Use Local Listing Services: I will highly encourage you to register your coaching business on “google my business” (GMB) and other listing services like Yelp.com, Bing and Yahoo local. You can engage new customers with your free Business Profile on Google. Your Profile appears right when people are searching for your coaching business on Google Search or Maps. Some of these services are free and are worth the few minutes it takes to set up.
3. Join an Online Community: Every coaching niche has communities online that you can get involved in. Become an active contributor and establish a good rapport with the community. When the context is appropriate you can passively promote your business by mentioning the services you offer.
4. Create a Social Media Profile: Statistics show that approximately four billion small businesses pay for social media advertisements on Facebook (including their FB Marketplace for those without websites). It shows that it is simple and inexpensive to advertise on Facebook and others like Instagram, LinkedIn, etc. These platforms will help in attracting new coaching clients for your business. There are even certain apps such as “5miles” on your smartphones that you can use to advertise your coaching business. It’s amazing to see the various platforms that are out there to grow your client base.
5. Business Cards: Take the traditional approach of handing out business cards everywhere you go; your local hair salon, child daycare, florist, community centers, places of worship, etc. Distributing your business cards is still an effective promotional tool in today’s economy regardless of your type of business.
How to get coaching clients without a website is easier than you probably anticipated. To some, it seems almost impossible nowadays to be successful in any business without one. However, you can now see that just because you do not maintain a website does not mean your business is doomed. Small businesses regardless of the product or services they offer possess many ways of getting noticed even without a website. A few of those ways have been listed in this article.
Writer, Coaches Training Blog community