One way to learn how to get coaching clients for your life coaching business is to use the law of averages. It is the most predictable and dependable way to learn how to get coaching clients. Your life coaching business, or any business for that matter, is a numbers driven field. That means you have to do a certain amount of free coaching sessions to get a paid coaching client. People will try to tell you to do it a different way, but the bottom line is the majority of life coaching business will come from doing free sessions.
How To Get Coaching Clients In Your Life Coaching Business: Know The Ratios
The first step to learning how to get coaching clients in your life coaching business is to know the ratios. What does that mean? It means your enrollment results can be broken down into ratios of results. If you get one coaching client for every 10 free coaching sessions you do, your close ratio is 10% of the free sessions you do. You should also figure out that a certain amount of free sessions you schedule will not happen. That is your reschedule and/or cancellation percentage. Usually, in my experience, it is around 30%. This means if you schedule 13-15 free coaching sessions, about 10 of them will actually happen. If you don’t know your averages for how to get coaching clients, give it your best guess, start tracking your results and adjust over time.
How To Get Coaching Clients For Your Life Coaching Business; If You Don’t Know The Ratios Then Find Someone Who Does
The second step to learning how to get coaching clients in your life coaching business is to run the ratios. Here is an example of what I mean: Let’s say your goal is to get one new client in your life coaching business each week. You get one client for every 10 free sessions you do. Your cancellation/reschedule percentage is 30%. That means you need to schedule 15 free coaching sessions a week. Before that, let’s say it takes offering a free coaching session to five people for one person to schedule a free session with you. That means your job is to offer a free session to 75 people per week in order to get one new client per week.
If you don’t know what the ratios are in your life coaching business, you’re missing a big piece to learning how to get coaching clients. If you don’t know where to start to get the ratios, ask someone who does or measure them over time. If you run the ratios you will have a better chance at having a successful life coaching business while everyone else is making excuses as to why they don’t.
Kris Thompson
JTS Advisors Strategy Coach
Kris
Many coaches don’t get what you are saying, but it is soo important to realize how many people you must get in front of to get each new client.
But on top of that, knowing what that conversion ratio is for your current way of doing it and how to get that even higher. When most coaches spend their free coaching sesion time to coach “to the answers” that client wants, it’s far better to coach toward finding answers that make the client even thirstier for getting the help you provide. Just coaching for the obvious answers will result in less than 1 in 10 conversions, while coaching to make them thirstier for what you have can move that upwards of 50-75%.
I tell my clients, when we believe that our job is to lead the horse to water that’s wrong. Our job is to make him thirsty.