Do you often wonder how to get coaching clients from referrals? If you are anything like me then you do. How would you like to get a jump start on getting client referrals for your coaching business? Here are four tried and proven steps on how to get coaching clients from referrals.

Four Steps on How to Get Coaching Clients From Referral

Step # 1 – Make sure your clients and network know what you do. Contrary to popular opinion, it’s not the person with the largest social media network and/or mailing list. How to get coaching clients from referrals has a lot more to do with people actually knowing what you do. Unless people know what you do, they won’t refer you. Take time to figure out who you serve and what you do, and make sure that not only your clients know what you do, but that all your family, friends and anyone else in your already existing network knows exactly what you do and how they can refer you.

Step # 2 – Consistently follow-up letting your network know you care and that you are there to help. We all know that people buy things from people they know, like, and trust, and they can’t know, like, and trust you unless you have a relationship with them. If you’re not following up, how can you build a relationship with a person? Relationships are repeated times of positive interactions with another person, and that’s exactly what follow-up can accomplish. It is important to create a system for following up with people on a consistent basis, to build the know, like, and trust factor before you can expect to start even getting a coach client from their referrals.

Step # 3 – Separate yourself from the crowd. Another thing to remember in figuring out how to get coaching clients from referrals is that people have to not only know, like, and trust you, but they have to remember you. People have to remember you to refer you, so you need to set yourself apart from everyone else. Some people do this by picking a niche and becoming a specialist, other’s do it by being so radically unique that you stick in people’s minds. What I’m suggesting here is the use of personal follow-up methods that make people feel special and which cause people to remember you because you care.

Step # 4 – Cost effective follow-up relationship-building program. Sometimes trusting relationships take months and years to cultivate. That means that you have to create a follow-up system that is cost effective. Some ideas for this system would be using low cost methods such as email, greeting cards, postcards, videos, newsletters etc. To help with this, you may want to consider using automation in your follow-up. However, a word of caution, when using automated tools it’s important not to lose the intimacy and personalization in your communications.

In Conclusion

How to get coaching clients from referrals is all about building relationships. People have to know, like, trust and remember you, so be faithful with your follow-up and watch the clients roll in.

Dana Bosley
Spiritual Growth Coach
Writing team, Coaches Training Blog Community