You want to start a life coaching business? The first way I know how to get coaching clients for your life coaching business is by using your network. Until you learn how to get coaching clients, you’re not really a professional coach. If you’re coaching people for money and you’re making a profit, then you have a life coaching business. If you don’t have any paying clients, you have a hobby. If you want a business rather than a hobby, you have to figure out how to get coaching clients. You usually start getting client leads from your network first before you get leads anywhere else.

How to Get Coaching Clients: Use a Database to Market Your Life Coaching Business to Your Network

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Here’s how to get coaching clients using your network.

First, you must get a database. Your database is where you put the contact information for everyone you know (your network). Your database is, and always will be, the backbone of your life coaching business. You want a database you can use on your computer through a database management program like ACT or Goldmine, etc. This allows you to keep the contact information for your entire network in one place so that it’s easy to search and maintain. I do not endorse any particular database, so do your research and pick the one that’s best for you. This will allow you to keep in touch with your network over email, phone calls, newsletters, etc. This type of activity is called “sequential marketing.” It’s an effective way to build relationships and one way how to get coaching clients.

How To Get Coaching Clients: Do NOT Wait Until Your Life Coaching Business Has Paying Clients To Get A Database

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A common mistake you can make in learning how to get coaching clients, is to wait to get a database. The longer you wait, the less likely you will get one. If you wait because, “it’s too expensive,” or, “I need someone to show me how to use it,” you will lose money. Why? If you stay in touch with your database, you should get 10-20% of your network to do business with you each year.

Having a database is not negotiable if you want to have a professional life coaching business. If you wait to get a database, what are you communicating to yourself and others? In my opinion, you’re communicating that you only have a life coaching business to make a quick buck. Take action right now and go get a database!

Kris Thompson
JTS Advisors Strategy Coach