Whoever thought putting off your potential clients is the best way how to get coaching clients. It’s almost counter-intuitive to most coaches, but if you have plenty of free time it’s almost impossible to enroll clients. Is it because you look too desperate to get coaching clients to enroll? Probably. Just like dogs can smell fear, prospects can sense when you really need them to enroll in coaching. Don’t worry because there are a few ways to prevent yourself from looking too eager.
How To Get Coaching Clients Without Looking Desperate
1. Never run a free session the same day that you call to schedule. Put them off for a week. Better yet, give them some type of homework to get started before you even have your session with them. In that way, it’s almost as though they have paid you for the session. In time of course not money, but at least they have some skin in the game.
2. Don’t let coaching clients start right away. Letting people start coaching anytime they want makes it too difficult to decide. When people face uncertainty, they fail to take action. The best way how to get coaching clients is to only allow them to start on the 1st of the month. People like to know you have a system in place that will help them get to their goals.
3. Don’t give people too many options when scheduling a free coaching session. If Wednesday is completely open, ask them questions like how does Wednesday look? Is morning better or afternoon? Any times that won’t work at all? Then give 2 choices. If you miss, ask if there is a better day. Repeat. Don’t be too much of a stickler; after all there is a point where the person on the other end of the phone will get annoyed if you can’t work it out. Be gracious and work with the other person’s schedule.
Delaying The Sale Increases The Desire To Work With You
If you really want to know how to get coaching clients, think about the dating world. People seem much more attractive if they have other things going in their lives. If you meet someone attractive who has no plans at all over the weekend, red flags start flying. A coach with too much time on his hands doesn’t look like success. Once you have found out how to get coaching clients, you will be busy and automatically will look less like a shark looking for its next meal. Then you can concentrate on making a difference for your clients and the how to get clients into coaching will no longer be an issue.
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Colette Seymann
JTS Advisors Designated Accountability Coach
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