To succeed as a coach and entrepreneur, you must know how to find executive coaching clients online. Locating prospective executive coaching clients for your business can be quite challenging, especially if you are a new coach. However, with a nudge in the right direction, you can do it.
About Executive Coaching
What exactly is an executive coaching, and what does it entail?
Executive Coaching is a coaching specialty that caters to the professional needs of executives and business leaders. It is a process that has to do with helping individuals who are at management or executive levels guide or manage their employees/workers effectively. The fundamental goal of executive coaching is to help these individuals progressively improve performance in the workplace, eventually resulting in achieving desired results.
The Role of Executive Coaches
Executive coaches work with high level executives and CEOs of organizations to improve the way their management teams approach leadership decisions and strategies. Recent data show that the average executive coach salary in the United States is $98,518. The salary range typically falls between $79,231 and $133,710.
How to Find Executive Coaching Clients Online
How to find executive coaching clients for your business will require dedication, consistency, patience, and hard work. With these traits or characteristics, you will be able to identify the best ways to find your ideal coaching clients.
In my opinion and based on feedback from successful executive coaches, one of the best ways to find executive coaching clients is online. Let us look at a few places within the online business environment.
- Build a Business Website: When you develop your site and consistently put out compelling content via videos, live streams and well-written blogs that are relevant, prospective clients will find you. Other ways that help to create a highly effective website are sharing success stories(testimonials) of people you have helped, list names of organizations on your site.
- Online business communities, forums, and network groups : Joining these types of associations and becoming an active contributor will generate leads for your business.
- Social Media: Many experienced coaches have found LinkedIn helpful in seeking potential clients. It is a platform mostly for professionals and businesses, and so connecting with executives, management, business leaders on LinkedIn does make sense. When you try to connect with prospective clients, be sure to personalize your message with something relevant to their professional or personal life. When you customize your message, it conveys to your prospects that you have taken the time out to research their organization and count them as credible and valuable prospects to engage with.
Facebook is another place to locate your clients. Although most executives and business owners may utilize LinkedIn for business purposes, they do turn to Facebook for their social relationships. They engage with family, friends, old school mates, people with similar interests, etc. Place ads, join Facebook groups to discover your coaching clients and engage them in conversations regarding their personal interests to first of all gain their trust.
- Professional Directory – Add yourself and business to multiple professional directories – It is a great way to get your name out there. You may be surprised how many people may in fact find you.
Once you have accumulated a list of prospective clients, it is time to build a rapport with them and grow your business. Send invites for free coaching call sessions. You likely may not receive responses from most of them, but there will be a handful that will want to hear what you have to say. Follow up and work hard at turning those potential clients into new executive coaching clients.
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Margaret K. Olubiyi
Writer, Coaches Training Blog community