How To Find Absolute Certainty In Setting Your Life Coaching Fee

Setting a life coaching fee is one of the biggest dilemmas of a new coach. How do you know if your fees are too high? Or too low? This question is so tough that even some really good coaches fail to get on the courts and start getting paying coaching clients. How do you even begin to set your life coaching fees when you aren’t sure what the market will bear?

Jumping Right In

If you don’t already have 5 coaching clients per week, the first step is to find people to coach. Coach them for free if you need to. Start using your skills and making a difference. After awhile, you’ll probably realize that people don’t value your coaching as much as you think they should or they might not show up regularly. The reason why this happens is that coaching people for free is the toughest gig you will even have as a coach. Your ‘would be’ clients are not enrolled fully, they don’t have skin in the game, and at some level they feel they are getting what they paid for. In any case the faster you recognize that you are doing a disservice to yourself and your clients; the better.

How To Set A Life Coaching Fee You Can Live With

Your life coaching fee doesn’t have to be written in stone. The key is to get your first paying coaching client. Once that happens, your coaching hobby becomes a vocation. The faster you can get that first coaching client, the better off you are. Making sure you are perfectly ready only prolongs the agony and sets you up for making this a bigger issue than it needs to be. My first paying client paid $50/month for four 30 minute sessions. She was great, she gave me confidence.

After one month I looked at the rest of the people I was coaching for free and told them if they wanted to continue there would be a nominal fee. Most of them left, and I had room in my schedule. Those that stayed I put on a sliding plan that increased their monthly fee by $50 per month up to $250 per month as their incomes increased. It was a start. Then I realized that with childcare, taxes, etc. I needed to increase my rates.

The problem most coaches have when they start is that they don’t start. Only diamonds are forever, or then again as Hugh Hefner found out the hard way perhaps they aren’t. If you are serious about becoming a coach, set your life coaching fee, assess, and modify as you go.

By the way… you’re invited to claim your FREE step-by-step “Life Coach Salary Secrets” video toolkit. Just go HERE now to get your Life Coach Salary Secrets.

Colette Seymann
JTS Advisors Designated Accountability Coach

FREE Video Course: How to Build a High Paying Coaching Business

Facebook comments:


  1. says

    Great post here that Colette has shared – I really think that it is essential for anyone in business to know their own worth and not sell themselves short. We also need to know that not everyone is an ideal customer who is a good fit for our business. Often when starting out people feel obliged to sign u every prospect that comes to the office door but in fact this can be a misguided approach. Thanks for sharing I enjoyed reading this post 🙂

  2. says

    Experimentation is essential. Losing those first couple of “clients” when you start to charge can be a bit traumatic, even if they are for free. But, they must go to leave room for new paying clients. And, the education they provided could be the best training for the “money.”
    Thanks for your thoughts,

  3. says

    Colette, You have shared something really important – to just get started, even if you are offering it for free. We have ideas of greatness and of having a huge following, but we need to begin with one person, and then another, and then another. And each person adds to our confidence, knowledge and helps us to alter our approach to provide what our clients want and need.


    Dr. Erica

  4. says


    Great information. I have a very good friend who is also a life coach, or she’s about to unleash her ultimate wisdom and man, she needs to hook up with you.

    Thanks for all your hard work and you’re right, start with something, and you’ll have something!


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