How to Become a Dating Coach


Doesn’t it sound fun to learn how to become a dating coach? A long time ago, marriages were arranged…you got what you got, and didn’t make a fuss. Now there are so many options, life is going too fast, and people are putting off getting into serious relationships until they are well on their way up the corporate ladder. By the time they are ready to start, they often find it hard to find someone compatible. A lot of my friends have turned to dating services, and of all of them…only one is married. I’m sure these dating services work, but there has to be a better way to weed through all the available singles. Why not coaching?

A few years ago, I had a friend who was single and looking for a bit of romance. He had a steady career, came in contact with a lot of people, but rarely even went on a date. I suggested a haircut change…to actually spend more than $8 and get his hair styled. Within a couple of weeks, he went from 4 months of being “dateless” to having 3 dates! He’s now happily married. I know, it wasn’t just the haircut. But we did have a laugh at the idea of having a business where men can learn how to be “dateable”…his idea was that he always seemed to get noticed by women when he already had a girlfriend. Maybe it was because there was a woman who was making sure he was properly groomed, and someone besides his football watching buddies was helping him pick out clothes to wear. Or maybe because he felt he could just be himself because his need for love and connection was being fulfilled. As a coach, offering some support, encouragement, and strategy, could have provided a world of difference.

Now when I think about how to become a dating coach, I immediately think about the DISC and Values Assessments. With that kind of information, a coach could really make some sparks fly. With the right marketing, you could actually set up a database that would be large enough to even take a stab at connecting people who might be a good fit. But even by helping your clients understand their dating history patterns through their personality styles and values would be of magical value. And, as with any other coaching, you want to be able to lead people out of their existing comfort zones so they can get new results.

So if you really want to learn how to become a dating coach, start with learning how to debrief the DISC and Values Assessments. Then you can provide exceptional value for those who are stressed out by the dating scene, and offer solutions and strategies so they can be on their way to finding their match.

Colette Seymann

JTS Advisors Accountability Coach

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