Are you struggling to find a name for your life coaching business?  Or perhaps you are looking for a new domain name to take your life coaching career to the next level?  Shakespeare was wrong when he wrote, “What’s in a name?  That which we call a rose by any other name would smell as sweet.”  A great name could mean the difference of hundreds of thousands of dollars to your life coaching business.  With such importance, it’s no surprise that a lot of coaches spend a good part of their life coaching career trying to find the perfect name.

Your Life Coaching Business Name Must Entice Potential Customers

What’s the most important thing your life coaching business name needs?  The name must portray the benefit of your product of service to your customer.  If you do only this, you’ve hit a home run in your life coaching career.   The benefit will be the answer to your customers’ greatest fears, hopes, and aspirations.  It will be the way to avoid their greatest fears, and the way to achieve their greatest desires.

A Catchy Name Makes a Difference to Your Life Coaching Career

If you can add alliteration or rhyme to the name and make it catchy; it’s icing on the life coaching business cake.  It makes your business more memorable, and can be a great boost for your life coaching career as far as name recognition.  “Double Your Dating.com” is a great example.  It has the exact benefit in the title.  At JTS Advisors, we created the “Master Coach Council.”  The benefit is that most coaches are more enamored with becoming good coaches than making money.  There is also alliteration with the “C’s.”

Most Importantly Make Sure the Name of Your Life Coaching Business Describes the Service You Provide

Is your life coaching business in danger of being one of the 90% that will fail during the first year?  The best way to ensure the longevity of your life coaching career is to make your business and business name all about how you are going to provide value for your client.  When you get your own ego involved, in any form, it stops being about your customer.

So while a name is important to your life coaching business, make sure that most of your time is spend doing what you set out to do when you first started your life coaching career.  To make a difference for others.

Colette Seymann

JTS Advisors Designated Accountability Coach