The Prosperous Coach audiobook by Steve Chandler and Rich Litvin is the ultimate guide to winning clients for your coaching business. When you first start your coaching business, you probably don’t have many clients. You may be working out of your home and saving money every day to keep your business running. If you’re new to the coaching world and have no idea where to start, keep reading. You’re in the right place. The following guide will help you get a handle on everything you need to know about growing your coaching business.
Steps for Getting Clients from The Prosperous Coach Audiobook
Define what makes you unique
People buy and trust products from brands that are distinctly different from their own. When you first start your coaching business, you’re going to want to find ways to stand out from the crowd. Your coaching business will be competing with the likes of giants like Tony Robbins and Dr. Phil. You don’t want to fight them with the same tactics that they employ. You want to set yourself apart. So how do you do this? Traditionally, a coach’s brand is made up of two main components: what you do and who you are. What you do is your expertise. This is usually your area of focus as a coach. It’s what you do best. Once you are clear about what you’re doing and why, you can move on to the next important component of your brand: who you are.
Be clear about what you’re selling
As a coach, you will be selling both products (e.g., coaching services, e-books, courses, etc.) and experiences (e.g., coaching consultations, coaching events, etc.). So, what are the products that you’re selling? List them down according the following:
- Coaching services: These are the things you do to help your clients. This can include sessions, workshops, or one-on-one coaching.
- Products: This is the stuff that you’re selling to your clients. These can be anything from e-books to audio programs.
- Experiences: This is the intangible aspect of your brand and what sets you apart from your competitors. It could be something as simple as a free coaching consultation.
Create a memorable marketing hook for your brand
When it comes to marketing, hooks are what get your brand noticed and remembered. In the Prosperous Coach audiobook, the author says that there are three key steps to creating effective hooks:
- What: What is the main idea you want your audience to take away from your brand?
- Where: Where do you want your audience to experience your brand?
- Who: Who is the audience that you want to be exposed to your brand?
Things Clients Value in a Life Coach
If you want to prosper as a life coach through this audiobook, you will learn things that clients value in a life coach. Knowing these things will help you coach comfortably. They include:
A life coach empowers their clients. Yes, you’ll have a client, but you can also empower them. You can support your clients so they can help themselves. Clients want a coach who will clarify the path to success and empower them to take action. Clients value this type of coaching because it allows them to take the reins and get results by themselves. You can help your clients overcome their fears and reach their goals by coaching them to believe in themselves.
Helping with Long-Term Goals
Many people turn to a life coach to help them reach their long-term goals. When you coach someone to reach a goal, you’ll help them break it down into smaller, more manageable pieces. This will help them see the path to success and realize they can achieve their goals. You can help your client set and reach long-term goals by providing them with the support and resources they need to break down their goals into actionable steps. You can also help them identify and address their limiting beliefs to reach success. This can lead to increased confidence and success. Let your client know you are on their side and ready to help them achieve their goals.
While coaching can help you achieve your goals, it’s also important to stay accountable. You can’t help your client if you’re not committed to helping them achieve success. Be available for your client and be ready to help them stay accountable to their plan. This will help them stay focused on their goal. You can help your client stay focused by setting daily goals and meeting them. Let your client know you’re there to help them, and you’ll be there to hold them accountable.
Helping with Life Transitions
As your client transitions from one part of their life to the next, you can help them. Transitioning to a new or different life phase can be difficult for many people. Whether it’s graduating from college, getting a new job, or moving out of their house, clients can feel overwhelmed and unsure of how to move forward. A life coach can help them with this. Clients want a coach who can help them with life transitions by coaching them through the process.
The Bottom Line
According to the audiobook, the best way to grow your coaching business and become a prosperous coach is to make clients happy. To do this, you must deliver on your promises and make clients feel valued. You also want to help them reach their goals, and when they see this, they’ll want to hire you again. When you make these promises, you’re establishing trust with your clients. Trust breeds loyalty. And clients who are loyal will be more likely to hire you again and recommend your brand to others.