Five Tips on How to Promote Life Coaching Business as a Drug & Alcohol Counselor

You are wondering how to promote life coaching business services! You are a Drug & Alcohol Counselor and pondering how to make people aware of the life coaching services you now offer    Check out these ideas in this article.

Who is a Drug & Alcohol Counselor?

A Drug & Alcohol Counselor, often referred to as a Substance Abuse Counselor is a trained professional specializing in treating individuals with chemical dependency on illicit drugs, prescribed medications, and alcohol.  These professionals work closely with individuals and their families, providing support and guidance in overcoming an addiction to these substances. These counselors seek to help their clients find the root cause of their problems.  Drug & Alcohol Counselors work with patients or clients in both one-on-one and group settings, in rehabilitation or medical detox facilities.  

According to, to become a licensed substance abuse counselor in a salaried or volunteer based position, you typically need to have at least an Associate’s degree plus supervised work experience.  Individuals seeking to advance in their careers earn a Masters Degree in Counseling, Social Work, or Psychology and state licensure if they plan on working independently.  

As a Drug & Alcohol Counselor, individuals recovering from alcohol and drug addiction will benefit significantly from life coaching services.   These individuals will often find life coaching services very resourceful since they frequently need help with more than just substance abuse issues. For instance, many struggle with unemployment, low self-esteem, relationships, mental health issues, physical health. 

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How to Promote Life Coaching Business – Helpful Ideas 

As a Drug & Alcohol Counselor, your job  is typically focused on the clients’ past and current problems that got them into abusing drugs and alcohol.  With coaching, you will now be able to focus on helping your clients put into practice all they have learned in detox, and rehabilitation.   Your role will be to help clients learn how to make positive and productive choices. With proper guidance and coaching, your clients could achieve more satisfying lives.

Below are five helpful tips and ideas on how to promote life coaching business as an addiction counselor.

  1. Creating a mobile website that is easy to navigate and loaded with clearly seen images and relevant content.
  2. Take advantage of social media platforms, such as Facebook and LinkedIn, to advertise your coaching services.
  3. Networking – I cannot emphasize this enough. It is essential to go out there and meet with people.  Let them know about the services you offer and how it complements the counseling services you already provide your current clients. 
  4. Visit Drug & Alcohol Rehab Centers, Sober Living Homes, and other facilities in your city and state to offer your services. Speak with Administrators, Medical Personnel, and Healthcare professionals at these facilities.
  5. Create a Blog – Having a blog allows you to reach out to your prospective clients. It gives you a platform to address your community’s needs and your coaching business’s specific role in serving the community.  You will need to explain how your service will benefit them. Having a blog gives you the opportunity to share your own experiences battling addiction or dependence on substances and how you were able to overcome.  

Substance use disorder occurs when a person’s use of alcohol or another substance leads to health issues,  problems at work, school, or in the home. Drug & Alcohol Counselors do an excellent job in helping these individuals overcome their chemical dependency issues; what an incredible difference in life coaching will make in these individuals’ lives. Promote your life coaching business today with these helpful tips. It’s worth it! 

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Margaret K. Olubiyi
Life Coach
Writer, Coaches Training Blog community

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