As an entrepreneur in your own business, increasing your life coach salary is always a priority. To that end, it’s a useful entrepreneurial mind-stretcher to look for business tips from industries outside your own. Now, I don’t know about you, but a fish and chip restaurant wouldn’t normally be at the top of my list for clues to increase my salary from my coaching business. However, having been in one recently, I did see some parallels I’d like to share.

Pick A Niche To Increase Your Life Coach Salary

A fish and chip shop is a perfect example of how to boost your life coach salary by mastering your business niche. That “chip” shop on the corner fries fish and potatoes. Now they probably have three or four kinds of fish on offer, and maybe a couple of other fried things, but essentially they sell fish and chips and condiments. So when someone decides they want fish and chips for supper, they don’t have to think about where to go. As a life coach business owner, that’s how you should position yourself. If you want a great life coach salary, pick a focus for your coaching, get really good at it and then make yourself known as the expert in that niche.

Are You Speaking The Same Language As Your Clients?

If you are an American, when you hear the word chips in the context of food you probably think of cold, salted fried potato shavings in a sealed bag. But if you are British or from someplace that speaks British English, chips are what we Americans call french fries. So not knowing that, what was I expecting the first time I patronized a fish and chip shop? Well, I can tell you it wasn’t a huge paper cone filled with hot, deep fried lumps of potato seasoned with salt and vinegar. I thought we were speaking the same language but that was only partially true. How does this relate to your life coach salary? If you want happy clients, don’t make assumptions. Make sure you and your client are speaking the same language. If what you are saying is not what they are hearing, they will not feel understood, and will take their business elsewhere.

It’s Quality Not Variety That Matters

Even the best fish and chip shops aren’t elaborate. The menu is limited, the seating is simple if there is any, and the service is efficient. But people will travel a fair distance to go to their favorite shop. The take away message (pun intended for you Anglophiles) is that you don’t need an elaborate product or set up to have a successful life coaching business and a great life coach salary. What you must provide is a quality service, addressing exactly what your clients want in terms they understand.

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Dorine G. Kramer
JTS Advisors Strategy and Accountability Coach