Developing a Marketing Plan for Health Coach Business

The words “marketing plan for health coach business” are enough to send shivers down anyone’s spine. It sounds overly technical and completely daunting, doesn’t it? However, it isn’t as intimidating as you might think it is—all you need to do is know what it should do for your business, conduct market research, and implement your marketing strategies.

Subsequently, implementation and evaluation of your marketing plan are also necessary for achieving the success you dream about. Always remember that marketing plans for health coach businesses serve as roadmaps that help coaches achieve their marketing goals.

If you are operating a health coach business and want to develop a strategic marketing plan for your health coach business, then today’s post might help you.

high leverage ways to get paying coaching clients (with PIES)

(NOTE: Want to replace your full time income so you can transition to coaching for a living? Then you need to watch this video. In the video, I’ll explain the high leverage “PIES” strategy to best get paying clients. Click HERE now to watch the video.)

Key elements of a marketing plan for health coach business

There are nine major steps to develop a strategic marketing plan for the health coach business. 

  1. Set your marketing goals

The first step is to set realistic, achievable, and measurable goals to achieve over the next 18 to 24 months. You can define your goals by categorizing them as short-term, medium-term, and long-term. It’s also crucial to share your goals with your staff and get their opinions. It will also help you motivate your staff to support your efforts to achieve the marketing goals. 

  1. Conduct a marketing audit

Conduct a thorough audit of your previous marketing activities occurring in the past three years. It will help you evaluate whether those activities were successful or not. 

  1. Do market research

Conducting thorough market research helps you identify what your health coaching practice does best, what you need to improve, your target market and their needs, your competition, your business’s unique selling proposition, and how you should advance in the future. 

  1. Analyze the research

The next step is to analyze the research and summarize the raw data into meaningful findings. It will help you identify the marketing strategies that make the most sense and will prove fruitful for your health coaching business. 

  1. Study your target audience

The market research also helps you identify your target audience. Your target audience might include people of certain ages, gender, location, language, ethnicity, and so on. Always remember that the key to marketing lies in targeting the segment or segments of the market that your health coaching business can serve better than your competitors. 

  1. Determine a budget

It is also important to examine your financial resources before choosing marketing strategies for your health coaching business. A careful examination of your financial resources leads you to determining a reasonable marketing budget that is neither too low nor too high.

  1. Develop marketing strategies

With a marketing budget, it is easy to choose marketing strategies that will help you achieve your goals. It is important, however, to focus your strategies on the elements of your health coaching business that can be used to create special value among your audience. 

  1. Develop an implementation schedule

After the development of market strategies, determine a timeline indicating which marketing strategies will be done when and by whom. The schedule should also include the cost of each marketing strategy and how it fits in the marketing budget. 

  1. Create an evaluation process

Finally, it is also crucial to evaluate your marketing plan. This step will allow you to measure your marketing results against the standards set in your marketing plan. It will also enable you to determine the effectiveness of different marketing strategies. If a particular strategy doesn’t work, dump it, and replace it with a new one. The evaluation process empowers you to change your ineffective strategies, modify your goals, and try new approaches for better results.

Now that you know how to develop a marketing plan for health coach business, it’s time now to put your materials and your muscles into action and start the hard work to convince more clients that you are what they need. Always remember this — people buy things which will improve their lives, which gives them some benefits they feel they need. All you need to do is provide better service to them so that they can improve their lives.

To learn more about how to generate an endless wave of high paying coaching clients, get your FREE Instant Access to our “ Life Coaching Business Blueprint” video toolkit when you go  HERE.

Jeannie Cotter
Writer, Coaches Training Blog community

Click here to subscribe

Facebook comments:


  1. Dennis Olpindo says

    All you have to do now is figure out what it should accomplish for your company, undertake market research, and put your marketing tactics into action. It isn’t as difficult as you may believe.

Leave a Reply

Your email address will not be published. Required fields are marked *