The fastest way to gain credibility for your life coaching business is to use coaching success stories.  Many start their life coaching business by getting certified.  That is a great way to get credibility.  But what if you don’t have the finances or time to invest into getting certified?  There is another way.  People don’t hire you to coach them because you’re certified.  They hire you because they believe you can help them to get the results they are looking for.

In Your Life Coaching Business, Ask Your Coaching Success Stories to Put it in Writing

The most powerful way to enroll someone into your life coaching business; is a coaching success story.  It’s a “third party endorsement,” and it is why major advertisers pay millions of dollars to celebrities and athletes to endorse their products.  Most coaches start their life coaching business by coaching people for free.  That is fine, as long as you ask them in advance to pay you by writing a testimonial for you.  Assure them that you only want them to write a testimonial if they are truly happy with your coaching.  Once you have the testimonial, display them on the internet or in a nice binder.

Life Coaching Business:  How do You Get Your Client to Properly Write Their Coaching Success Story?

An easy way to get coaching success stories from your life coaching business clients is to provide them with questions.  Give them a fill-in-the-blank customer survey form.  After they have shared their results with you, ask them to fill the form out.  Then select the best ones and put them on the internet or in your testimonial book.  Then start to use the testimonials when you run free sessions to give you credibility.  This will also help you enroll more clients into your life coaching business.

Kris Thompson

JTS Advisors Strategy Coach