The Biggest Threat to Your Life Coaching Business: Is Undervaluing the Power of Coaching Limiting Your Life Coaching Income?

What’s The Biggest Risk to Your Life Coaching Income?

Of all the risks to your life coaching business, one of the biggest challenges to a decent life coaching income is your own beliefs. Do you really believe coaching is something worth paying for? How are you communicating beliefs with your clients? Here are top three dangers to your life coaching business and solutions to increase your life coaching income.

The Three Beliefs that Pose Danger to Your Life Coaching Business and Ways to Overcome Them

Life Coaching Business Risk #1: Undervaluing the benefits of your free sessions. If you believe that free sessions are about increasing your life coaching income by gaining new clients, you’re only partly right. The purpose of a free session is to show potential clients the experience they’d have with you as their coach. You want to make sure your potential clients know that no matter what, you are committed to providing massive value for them in that session, whether they chose to enroll or not.

Life Coaching Business Risk #2: Undervaluing the importance of each of your coaching sessions. Once you’ve enrolled your client into coaching the pressure is off, right? Wrong. If you really want to make a difference in the lives of others, you need to make sure you show up for every session prepared to provide a result for that client. You are the leader and you set the expectations. If you’re not up for the challenge, how do you expect your clients to be fully engaged? The only way to enjoy the life coaching income you earn is to make a powerful difference in your clients’ lives every time you coach them.

Life Coaching Business Risk #3: Undervaluing the importance of getting coaching for yourself. Why do so few coaches pay for coaching? If you really believe that what you’re doing is so powerful, then why wouldn’t you give yourself that gift? One problem is that many coaches feel that they know enough to coach themselves. And while this may be true, it’s also true that you can’t see your blind spots. If you’re not earning the life coaching income you want, you’re not doing what you need to do to achieve that goal.

Become Fully Committed in Your Life Coaching Business and Watch Your Life Coaching Income Grow

If you really want to see your life coaching business grow, make sure you aren’t underestimating the value of coaching. If you aren’t fully enrolled in the process, it will be difficult to enroll others. And once you have more confidence in your own abilities to provide value, your life coaching income will reflect the contribution you are making to others.

Colette Seymann

JTS Advisors Designated Accountability Coach

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  1. Noomii - Life Coach says

    Agreed! Most people price themselves too low and then have a tough time getting the price up where it needs to be later on. Half of your value is perception!

    Another great way to add value is to use coaching technology tools like Client feedback tells us that these tools really add value to the coaching experience!

    Best of luck with your coaching practice.


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