Don’t Become A Business Coach If You Can’t Be Agent 007

To become a business coach who can quickly get to the root cause of your business client’s wants and needs requires you to become an agent 007. You’ll need business experience for sure and an MBA could be a plus. The main thing is to think like agent 007 and become a business coach who possesses tricks and tips that’ll help you break through any challenge that you’re business coaching client will face.

James Bond was a covert agent. A daring spy. You have to become a spy on several levels.

What Does It Mean To Become A Business Coach 007 Agent

You’ll have to be like a fly on the wall in your business coaching client’s life. Reading through the lines and hearing what’s not being said is critical to lead your clients to take action which will keep them alive in business.

Once you become a business coach, you’ll be the 007 agent for coaching your clients through strategy, time management, and business relationships. Ian Fleming was the original author of the James Bond story. Fleming wrote 12 James Bond novels and spent lots of time alone in Jamaica getting into the head of his character James Bond. You’ll need to spend time alone after your coaching sessions and get into your clients head and understand what they want and how best to help them get it.

In business coaching the most important thing is that you ask the right 007 questions.

4 Questions You Need To Ask To Be A Business Coach 007

The two questions you must be able to get to the bottom of to become a business coach who’s able to uncover your coaching client’s goals and mission include:

What does your client want and what’s preventing them from getting it? In this article I give you 4 questions I use to quickly find out what business coaching clients want.

1. What do you want to feel? They might want to feel different in that situation.
2. What do you want to do? What action do you need to take? Or what action do you want to get yourself to take in that situation?
3. What do you want to have? There might be a specific thing you want to have. Or a specific situation you want to have externally.
4. What do you want to be? Or who do you want to be more specifically. What identity do you want to take on? Who do you want to become. What role you want to take on. What do you want to achieve in who you’re becoming.

You’ll need to be great at asking these 4 questions to become a business coach who hears what’s not being said and who sees what’s not visible. These questions are different ways to ask “what do you want.” What do you want is the basic question.

While your coaching client is talking you can get a much more specific idea of what realm of their life is this wanting happening in. Is it happening within them emotionally in terms of what they want to feel in this situation? Is it happening in terms of what they need to do behaviorally speaking? Or is it something they want externally. Or who they want to become.

Once you get a sense of what area your business coaching client really is focused on then you can ask them the specific question your client is focused on for his wants. Now there’s probably going to be an answer to all of these questions at some level and that’s great, but you’ve got to have a place to start.

Look for the first area that your business coaching client really is focused on. Get the answer to that first. Then you might expand it depending on what you’re really trying to diagnose with your client.

Remember, the first question is what do your coaching clients want and the second question is what’s preventing them from getting it. Next time I’ll give you some 007 business coaching tips to become a business coach who can drill down even more on what’s preventing your business coaching clients from getting what they want.

Give this strategy a try and see for yourself that it works. If you liked this coaching tip, leave a comment or use the handy bookmark buttons below to share it with others on Facebook, Twitter, Digg, etc. Thanks!

Donald R. Hunter, MBA, CFP
JTS Certified Accountability Coach

FREE Video Course: How to Build a High Paying Coaching Business

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  1. "Coach John" says

    I enjoyed reading your post on business coaching. As you say, it’s important to get inside your clients head to determine what they really want and to find out what’s preventing them from getting it. Your perspective as a business coach will be valuable to them to help identify blind spots. Thanks for your insights Donald.

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