It’s about your belief. It is about credibility. It’s about being the most powerful coach that you can be. How can you tell your prospect of the great value of having a coach, unless you have your personal coach supporting you? How can you present yourself as a great coach without having the benefits of personal coaching? You can’t.

First, Establish the Value of Coaching in Your Own Mind

What do you say to yourself when you don’t spend your own, hard earned dollars for coaching? Without your personal coach, you are saying very clearly, that you do not believe that coaching is worth the investment. This message comes through loud and clear to your prospects. Your action plan: find a great coach and sign up paying top dollar and then work to make your investment an excellent one.

Second, Be a Role Model for Your Client

Another message that comes through to your prospect is that YOUR coaching is not worth the cost. Frankly, unless you pay for coaching you are not being a good role model, and you have no credibility when you ask your prospect to pay for your coaching. Your action plan: personally experience great coaching, and share your experience from your heart.

Third, Be the Best Coach You Can Be by Having Your Personal Coach

Finding and paying your personal coach is not the final goal. Neither is being able to convince your prospect that coaching is a good investment for them. The final goal is to be the best coach that you can possibly be so you can have the greatest positive impact on your clients. Never believe that you don’t have room to grow as a coach, or that good enough is good enough. Your action plan: put your time and money and actions where your mouth is, and find a great coach, pay them for their coaching, and follow their coaching to be the best coach that you can be.

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Dave Iuppa
JTS Advisors Strategy and Accountability Coach