What’s it take to become a business coach who succeeds? Skill, money, experience, expertise, knowing the right people, communication skills, hard work, or luck? Well, it probably takes all of the above in varying amounts to become a business coach who succeeds.

Coaching is Very Competitive

Coaching is becoming a very competitive field – many great people are entering the industry armed with skills, knowledge, and experience. So – considering that all of the above factors count, let’s look at a few ways others you can gain a competitive advantage over your competitors.

7 Ways to Become a Business Coach With a Competitive Advantage

Invest in creating and building a competitive brand. The world is faster and people rely on quick soundbites, catchy tunes, or compelling brands to make decisions. Your brand is what people will see and hear about you, and most importantly, it is what they will remember about you. You should create a brand that says what you do, is easy to remember, and makes people want to find out what you are all about. To become a business coach who succeeds, you need to build a strong band, and also have ways to accurately measure the effectiveness of that brand.

Find ways to appeal to your target market. When you first start coaching, you may be marketing to everyone and anyone. But, most coaches find a niche with which they are comfortable and effective. You need to cultivate ways to market to this niche.

Be flexible and adaptable. Coaching is an ever-changing industry; the wants and needs of the market can change as quickly as the tides. You must be able to quickly identify changes, and then have the flexibility and adaptability to react to those changes. To become a business coaching expert, you have to roll with the changes!

Don’t fear the fear. Coaches sometimes get stuck because they are afraid to tell it like it is – they are scared to anger or upset their client for fear they may lose them. However, your job as a coach is to tell it like it is (of course, in the nicest way possible). To become a coach who is in demand, you must help identify problems and then let your client know how this issue is holding them back. Sure, a few clients may bolt for greener (and more agreeable pastures), but most will appreciate the candor – after all, they came to you for help in finding business success.

Be seen and be known. Yes – this means marketing! You have to put your nose to the grindstone when it comes to marketing. This doesn’t mean you have to work 18 hours a day on marketing. It only means you have to be willing to work hard, learn from others, try new things, and assess your marketing efforts.

Your business means business. You would think that all business coaches are good at business. Well, you would be wrong. Many coaches struggle with the business of coaching. There are many things that make a business succeed – marketing, branding, administration, delegation of duties, organization, funding, social media, websites – you need to be able to understand all aspects of business success to have an advantage on many of your competitors.

Know your stuff!To become a business coach who is the best they can be, you need to get trained, coached, and certified. You need to acquire and master the skills that help you provide clients with the outcomes they seek. To become a business coach with a competitive advantage over the rest of the pack, you need to know your stuff!

By the way… you’re invited to claim your FREE step-by-step “30-Days to Become a Coach” video toolkit. Just go HERE now to get your 30-day coaching blueprint videos.

Fred Philips
Business Coach
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