Most of the âbig paydayâ coaching Iâve done has been helping businesses support their executive leaders through executive coaching. It’s often a dynamic coaching relationship with one of the ‘movers and shakers’ of the world.
In this video and discussion below Iâm going to talk about what executive coaching is.
What is executive coaching?
Executive coaching is a dialogue and a process that is there to support results for the scope of an executiveâs:
- Performance
- Results and achievement
- Communication
- Development
Executive coaching is, as you would expect, coaching for an executive, and the results an executive would want from that process.
Below (and in the video above) Iâm also going to cover:
- 2:21 a certificate that you may need in order to do executive coaching
- 3:54 How my organization runs executive coaching with the largest organizations on the planet
- 6:51 Using Executive Coaching Within Corporate “Leadership Development” Projects
- 7:17 How executive coaching has blurred the lines between coaching and consulting.
If you want to skip forward to any of these topics, you can click on the (above) time codes to skip to that part of the video.
You can also WATCH THE ENTIRE “WHAT IS COACHING” VIDEO SERIES HERE.
01:11 Executives are leaders in their organizations.
Part of executive coaching is leadership coaching. Itâs a subset of executive coaching.
An executive coach is going to likely provide leadership coaching for the executive that they coach.
That executive needs to lead people in their organizationâŠ
- to higher levels of performance.
- to follow through on what they need to follow through on.
- to produce results that wouldnât get produced if that leader hadnât shown up.
The function of leadership is novelty.”
01:48 The function of leadership is novelty.
The function of leadership is for the leader to produce a new result for an individual or a team that theyâre leading. The leader needs to produce a result that their team wouldnât have produced had that leader not shown up and actually led.
So⊠a great executive coach is a great leadership coach, too.
What is The Best Executive Coaching Certification? Do I Need It?
2:21 There is a certification thatâs needed in order to even be eligible to coach most executives working for Fortune 500 companies. Â
ICF credentials (the International Coach Federation credentials) are the worldwide recognized standard in the world of coaching.
Most governments and larger organizations recognize the ICF credential as the credential they require to hire a coach to work with their executives. It’s âproofâ the coach hired has theâŠ
- Skills
- Achievement
- Knowledge and abilities
âŠto provide the level of coaching that organization expects and requires for their executives.
…thereâs a more than 50% chance the organization hiring you will expect that you hold an ICF credential.”
If you want to go work for the government as a coach, or you want to get hired to coach executives in larger organizationsâŠ
…thereâs a more than 50% chance the organization hiring you will expect that you hold an ICF credential.

(NOTE: If youâve been asking questions about ICF Certification lately, then you need to attend this webinar, called âICF Credentialing & Coach Certificationâ. During the webinar, Iâll cover how you can gain an ICF Credential in a matter of months. Click HERE now to attend the webinar.)
If you want to learn more about ICF credentials, just go HERE to watch my interview with ICF that covers:
- ICF credentialing.
- the process to get your credential.
- how to start your journey towards gaining your ICF credential.
Master Coach University also provides the type of training you need to gain different levels of ICF credentials. If youâre interested, talk to us.
How My Organization Runs Executive Coaching With the Largest Organizations on the Planet
3:54 Letâs talk about how my organization (and my teams of coaches) run coaching projects for the largest organizations on the planet⊠where we actually coach their managers and executives. Â
Generally we partner with training organizations.
Training organizations are regularly hired by large corporations to come in and teach their executivesâŠ
- Leadership skills
- Management skills
- Hiring skills
…all different kinds of âskill transferâ.
Thatâs why organizations hire trainers and training companies.
04:38 Generally, when partnered with a training company, my team will run the follow-up coaching thatâs needed after the corporate training itself.
Why?
Just because the trainer comes in and trains a group for two days doesnât mean that those trainees are going to use what theyâve learned. In fact, without any follow up, those trainees will forget most of what they learn within three to six weeks.
Coaching is required as a follow up tool to support the corporationâs return on that training investment.
without any follow up, those trainees will forget most of what they learn within three to six weeks.”
05:17 Our coaches will come in and work with a large organization and the executives in that organization.
Generally, weâll follow a three step process with these executive clients:
- Accountability
- Discussion, Strategy, And Utilization
- Adjustment & Improvement
Step One: Accountability
We make sure, number one, that those executives are using what they learned. We hold them accountable for taking action on the learnings⊠for following through.
Step Two: Discussion, Strategy, And Utilization
We also facilitate conversations around what they learned. That way they can drive the memorization, or the ability to understand and appreciate what they learned in training⊠even more deeply. Sometimes just talking about something helps you to understand it and appreciate it even more.
Our coaches help to facilitate that process.
05:55 Weâll also strategize with executives on successfully utilizing what theyâve learned. More utilization leads to higher skill sets.
Without our coaching, these executives may not gain any new skills from their training. Just because they have the knowledge of something doesnât mean that theyâve gained any skills or a level of mastery yet.
06:11 For instance, if a client has learned some aspects of management and communication, maybe they understand it theoretically, which is greatâŠ
But…
Weâre going to hold them accountable for practicing what they learnedâŠ
Step Three: Adjustment & Improvement
⊠and as they practice it, theyâll have challengesâŠ
…Sometimes the approaches wonât work. Theyâll use the learnings, but theyâll âfumble the ballâ a little bit.
Our coaches can work through the answer to the big question: âWhere did things get stuck?â
- Was it your mindset?
- Was it your delivery?
- Was it something that went on with other individuals you worked with?
And then, the coaches likely follow up with ânext actionâ questions, like:
- What do you need to learn from this experience?
- How are you going to change it next time?
- so youâll do things better?
- so youâre at another level of performance?
And then, of course, these adjustments and improvements become new actionable items those executives are accountable for following through on, and the whole cycle repeats itself!
Using Executive Coaching Within Corporate “Leadership Development” Projects
6:51 There are also higher level development projects that our team is hired to work with large corporations to facilitate. These projects could last over a year or more. Â
In these âleadership developmentâ projects, each executive, individually, can work on
- their skills
- their development
- their mindset
Usually, we go pretty deep in these larger time-frame development projects, to the point of grooming an executive for the next promotion, or to support a potential succession plan.
Maybe a few of these clients are C-Suite material!
How Executive Coaching Has Blurred The Lines Between Coaching and Consulting
7:17 Coaching is an inquiry process. Â
The coach is not there just to provide knowledge and expertise. Theyâre there to ask powerful questions and facilitate a discussion that supports that executive in their performance, achievement, and results.
The corporation that hires you doesn’t care about your definition of coaching or consulting⊠“
07:37 However, a lot of times, executive coaches will provide consulting within the coaching process that they facilitate.

Strictly speaking, providing âconsultingâ is not exactly coachingâŠ
…but thereâs nothing wrong with providing knowledge (or teaching a little bit) inside of the executive coaching process.
This extra âconsulting can make an executive coach even more valuable to the organization (or executive) that hired them.
08:04 More large executive coaching firms are looking more like consulting firms.
Is this blurring the line a little bit between true coaching and what consulting is?”
Is this blurring the line a little bit between true coaching and what consulting is?
Probably⊠it is, to some extent.
Regardless, I think adding some education and consulting to your coaching is a great help to the corporate and executive realm.
Consulting organizations are highly respected, and needed, and are paid a pretty penny by large corporations. If executive coaches could bring in those kinds of dollars, then itâs well worth it to navigate the waters between coaching and consulting.
08:51 The corporation that hires you doesn’t care about your definition of coaching or consultingâŠ
That corporation cares about getting the business results they want.
Thatâs why theyâre hiring you.
If you bring a little consulting to the table, thatâs going to raise that companyâs esteem for you, not lower it.
I hope you got some value out of this discussion today about executive coaching.
I also have a question for you:
Do you think it makes a difference to pair an executive with a coach to support them? Why or why not?
Iâd love to hear your feedback, so make sure that you leave a comment with your thoughts or questions.
By the way, you can watch the entire What is Coaching series HERE, where I cover all of the different definitions within the domains of personal and professional coaching:
Also, I created an entire playlist of executive coaching videos, where youâll learn more about the type of coaching my team uses with our executive clients and businesses: Check âem out HERE:
By the way⊠youâre invited to claim your FREE step-by-step â Master Coach Blueprintâ video toolkit. Just go HERE now to get your master coach blueprint videos.
Jeffrey T. Sooey
Dean, Master Coach University
Founder, Coaches Training Blog community
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