E-books have become a very common commodity on the Internet and if you have a coaching business, you may want to consider creating and selling a million dollar coach PDF series on your website. Sound intimidating? It’s really not. PDF series are generally shorter, similar to standalone reports that are published consecutively based on a time frame (e.g. weekly, monthly, bi-monthly, or quarterly) or a specific amount (e.g. three, six, or nine articles in a series).
PDF stands for ‘portable document format’. Essentially, the format is used when you need to create text documents that cannot be modified but can be easily shared and printed. Today almost everyone has a version of Adobe Reader or other programs on their computer that can read a PDF file.
PDF series are easier to create than the traditional e-book. They also require less time to produce. You can create an entire million dollar coach PDF series for only a fraction of the price that it would cost you to publish and print one traditional printed book.
How to Create a Million Dollar Coach PDF Series
To write a PDF series, all you need is a unique and compelling topic, a target audience, and a computer. PDF documents can be created on a multitude of programs. If you don’t know how to do this, there are many different tutorials that can be viewed on the web free of charge. There are also websites such as PDF995 that allows you to convert your text documents to PDF format. You can download their free software at http://www.pdf995.com and use it to create PDF formats of all your text documents or any other files that you’d like to convert to PDF format.
Almost every coach has some sort of knowledge that can help others. The key is to come up with an in-demand topic that uses your special coaching knowledge, i.e. your coaching secret sauce, a coaching edge, etc. Once you have thought up a topic, you can develop an outline or a writing plan to guide you through the process of writing million dollar coach PDFs.
Make sure your PDF articles series are well written, well designed, and impossibly interesting and you’ll have the key to building a highly successful coaching empire.
Write your articles as if you were chatting to a friend over a cup of coffee. To achieve that effect, your articles should kick off with a friendly greeting to emphasize the relationship that exists between you and the recipient. At the same time, it personalizes your coaching business by presenting you as a real live, warm, and caring human being. Too often, articles about coaching success emphasize methodologies and theories but far too rarely emphasize the human side of the business. The people who read your article series do not want to feel as if they have just been marketed to but instead, they want to have the impression that their interests and welfare were being considered when you wrote to them.
When it comes to the design and layout of the PDF articles, avoid graphics and other items that will make downloading them slow. Structure the body of each article in such a way that it looks well-ordered and not cluttered. Your million dollar coach article series should consist of distinct sections, some of which may be about your coaching company while others will deal with general content. Make sure you are offering your readers value beyond the actual business offer behind the article series.
Always intersperse content and promotional material. Perhaps the first article may include a new coaching service you are marketing while the second may include a success tip, wellness advice, or so forth; the third article can once again include an aspect of your coaching business, such as explaining the growth you have recently experienced, while the fourth article may include a giveaway, puzzle, joke, useful fact, and so on. This makes the entire series readable and useful and makes it more likely that your promotional information will also be read.
Once you start building a million dollar coaching organization using the PDF series as your secret weapon, you’ll need to squeeze every bit of value you can get from it. A business signature, your title and contact information, an invitation to contact you with questions or content suggestions are all good things to incorporate while a call to action, such as buying your coaching products or taking the free coaching course are good closes for the series. You may even want to add a teaser for the next series, which will ensure that you will not receive too many unsubscribe requests. Another way to maintain client interest is to focus on the client by including questions as part of your text and inviting feedback.
Inject your own personal and original style into the article series, give it some zest and zip, keep the reader involved and you will be on your way to building a loyal readership who learns to trust you and therefore will be more inclined to do business with you.
Writer, Coaches Training Blog community