As a coach, apart from having the tools you need to be successful, you’ve got to promote yourself and learn how to get coaching clients. To be able to attract the customer base desired, visibility is the most important element that deserves a lot of effort and thought.
Therefore all means has to be explored diligently to ensure the best tools are used to create this visibility effectively and easily. So, how do you promote your coaching business and get more clients?
How to Get Coaching Clients
There are both online and offline tools that can be used to effectively promote your coaching business. The following are some of the areas worth exploring if you are looking to widen your client base and grow your business.
Create a Blog: A blog can be a great promotional tool. It can help you build your authority on the topic that you are coaching because when people read your blog and like the advice or information that it has, they will want to check out the links in your sidebar and found out more about you and your business.
Write & Publish Self-Help E-Books: E-book publishing is one of the greatest ways to grow your coaching business, and it also an amazingly lucrative income stream. If your books become popular, even selling them for $2.99 could make an extra $1000 to $5000 a month or more. Make sure you put information about your coaching in each book and in each author bio.
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Create an Affiliate Program: If you create a product and then post it on a site like Clickbank, you don’t have to worry on how to get coaching clients yourself. You will have people selling it for a percentage of the profit, which will create another income stream for you and bring potential clients to your page where you can advertise your coaching services.
Create Buzz with a YouTube Channel: A YouTube channel is one of the best ways to maximize promotion because not only does one video have a great chance of getting seen by people, the more videos you make, the more chances you have of getting in front of people, each one a potential customer. Plus, if you join the YouTube Partner Program, you can make money from each view that your videos get.
Create a Facebook Page: Creating a Facebook page about your company will make you come up first for a lot of the keywords that you target on that page. That’s because Facebook has a lot of authority in the eyes of the search engines. This can work hand-in-hand with a Facebook group as well.
Participate in Relevant Forums: If you post regularly in relevant forums, don’t be afraid to put a link to your coaching website in your signature. This is a great way to get people to see that there is value in what you have to say and that will make some of them want to check out your life coaching and sign up for your services.
Do Public Speaking: Public speaking can also be a great way to build your business and authority on a particular topic. If you give great speeches, people will want to be coached by you personally. If you are an expert at something, it is very easy to get local clubs and organizations to allow you to speak.
Create a Promotional Kit with Photo: Create a promotional kit that you can give out to anyone who asks. This is definitely something that you should spend money on, because it is important. You want it to be a good one because you are going to post it everywhere. People may not remember your name or phone number later, but they will remember you face.
Ask for Referrals: People who you have coached are your biggest resource. Your mission here is how to get coached clients to pass the word along and refer you to their friends and family. Don’t be afraid to ask someone for referrals when they finish your coaching session.
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Writer, Coaches Training Blog community