Marketing for life coaches is a challenge. Think about it. How do you feel about sales and marketing? Do you want to be writing sales copy or coaching clients? Probably you want to be coaching clients—enough clients to make a good income. The problem is you have to find them before you can coach them. How are you going about it right now?
This week I’m in a JTS Advisors training on internet marketing for life coaches, and it’s a real eye opener. Marketing may not be what you want to do, but since you want to have enough clients to fill your practice and have a great income, here are two ideas to help you be successful.
Marketing for life coaches takes an unexpected mind set
Marketing is all about your prospect, in this case your client. If you look at coaching websites and blog pages on line, most often what you see is words and pictures that are all about the coach. What the coach wants to do for the client. What the coach thinks the client needs. Guess what? What you want to do for the client is probably not what he or she is looking for. Your potential clients will only begin to like and trust you if your words make them feel you understand them. What you say has to address the deepest fears, frustrations and desires of your potential clients. Then they will know that you”get” them—that you understand what it is they want or need, and they may be willing to go to the next stop with you.
What else is absolutely critical for successful marketing?
What is the most critical phase of marketing for life coaches? It should be obvious, but it’s easy to miss. It’s GET STARTED! The toughest thing about marketing is often getting started. You want it to be perfect, right? That seems like a good reason to not do it yet. But it’s not. Push past your reservations and get something out to begin to market to your potential clients. It doesn’t have to be perfect—once you have something, you can test and tweak and revise until you get the results you want. But if you don’t start and push through all the yammering in your head that’s getting in your way, you won’t get any results at all.
Give this strategy a try and see for yourself that it works. If you liked this coaching tip, leave a comment or use the handy bookmark buttons below to share it with others on Facebook, Twitter, Digg, etc. Thanks!
Dorine G Kramer
JTS Advisors Strategy and Accountability Coach
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