If you’re like most coaches, the reason you started your life coaching business was to help people. Most of us coaches are selfless when working with our clients; and selfish when we stop. Specific to marketing, we have our own perception of a marketer. We think we are different from those people. Our business is helping people. When our clients are in front of us, of course and we get into that coaching state. It doesn’t matter how good of a coach you are, however, until you get in front of them. How do you get to talk to all the people you want to help so badly?

What Your Life Coaching Business Clients Really Want

What your potential life coaching business clients really want is to be understood. If you understand the greatest fears, hopes and desires of your target client and you can communicate that with them in a clearer, more concise manner; they will automatically see you as the solution. The will want you to be their life coach.

The Secret To Successful Marketing

It’s not how you write your marketing material that matters most. It’s what you say and the point you are trying to make. Marketing material written at the 4th grade level can be more effective at getting clients than a work created by a professional copywriter. The ideal sales letter is almost like a love letter to your mom or a best friend. You want to give them what they are looking for in terms of greatest fears, frustrations and desires. When you market in this manner, it is more of an attraction method to getting life coaching business rather than a push. And if you’re like most coaches who don’t identify themselves as sales superstars, this can be a much more appealing way to grow your business.

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article… Thank you!

Colette Seymann
JTS Advisors Bi-Designated Strategy and Accountability Coach