The greatest challenge you’ll find in the average life coaching business is the practice of following up. We tend to have a pre-conceived notion about what someone is likely to do. Most coaches randomly decide whether to follow up with a client every day or not at all, and this impacts their life coach salary in a big way. The problem is that we really have no idea what a person is likely to do. Will they enroll into our life coaching business if we follow up, or is it a waste of time? Just following up with one person is not going to be a time management issue. However, your attitude about following up will dramatically affect your life coach salary.

Your Life Coach Salary Will Correlate with the Amount of Strategy You Employ in Your Life Coaching Business

You can’t base your decision (and your life coach salary) on someone’s tone of voice or what they say. You need a hard and fast rule that works for your life coaching business 99% of the time. You’ll need to develop a strategy and then test it out to determine what works for you.

Here’s what some people do in their life coaching business. When trying to set a free coaching session or following up after free coaching session, they’ll follow up daily. In my business, I’ll call someone about 3 times a week. If after a week or two I’m not getting any sign that they’re going to get back to me, I usually start to decrease the frequency to once or twice a week. After a month, some people say you should follow up once a week. I’m not that great at following up with that intensity, but I’ll still call a couple of times the following month before I give up. I’ll get some results that way, and most people are apologetic for not getting back to me sooner. If you followed a plan like this do you think your life coach salary would be different?

In Life Coaching Business, New Clients Are Your Hottest Commodities

The key to earning a decent life coach salary is to understand is that your prospect is the hottest when you first get them. The more quickly you set the free session, the higher the probability that they will enroll in your life coaching business. Some people will sign up months after you talk to them, but that percentage decreases with time.

Your Life Coach Salary is Affected by Every Lead You’ve Got

If you’re going to have less frequent communication, your closing rate will slow down. As your life coaching business grows and you have more leads coming in, you may not be able to follow up as intently. But when you’re just starting out and every lead affects your life coach salary, you need to be on top of your follow ups. You don’t need to be pushy; you’re just looking for an answer. Even a ‘no’ or ‘I’m not interested’ is a victory because at least you know.

Colette Seymann
JTS Advisors Bi-Designated Strategy and Accountability Coach