The Basics of Building a Coaching Business Online That Makes a Profit

Business a coaching business online can be a daunting task. Building any business online takes plenty of hard work, a healthy dose of patience, a little luck, and even more hard work. However, to ensure that luck plays as little a role as possible, there are a few basics to consider when building a coaching business online.

Business Coaching
Business Coaching

7 Steps to Building a Coaching Business Online

Find a need and fill it. You already know there is a need for coaches, that’s one of the reasons you became a coach. However, you need to take a step further and figure out what type of coach is needed, what kind of coaching you have a passion for, and in what coaching niche you can offer solutions to a specified target market.

Focus. This is the perfect follow up to step 1. Once you figure out the need you are going to fill, you need to put all your attention toward that need. You need to clearly identify your target market, develop your coaching skills with outcomes in mind, and focus on what will help you get where you want to be form where you are now.

Build Your Audience. You can build the most amazing website, but it won’t mean a damn thing if no one sees it. You can build an audience by guest posting on blogs, being a guest on a podcast, writing for websites, and of course, by marketing. Building your audience is one of the most important keys to building a coach business online.

Establish an Expert Reputation.
This goes hand-in-hand with building an audience. Your online coaching business will get a shot in the arm when you gain a reputation as an expert in your particular niche. You can earn this reputation through extensive education, giving away free, expert content, speaking at community organizations, writing quality articles, and becoming an expert in industry forums and on social networking sites.

Develop Quality Products. When people find your site, you need to offer them quality products which will make them click on that “Buy Now” button. You should provide quality one-one-one online coaching, DVDs, books, and more. The more you have, as long as it is quality material, the more you will building a coaching business online that makes a profit.

E-Mail Marketing Makes Money. An opt-in list is one of the most critical assets of your coaching business. Because customers have allowed you to send them e-mails, you are providing them with information they want, you can measure the response to your marketing, and you are developing a lifetime relationship with them.

Develop Each Customer’s Full-Time Value. >Building a coaching business online is all about attracting clients and then retaining them. You can retain them by using back-end selling and upselling. You can email loyalty coupons, offer products that compliment their original purchase, provide complimentary coaching sessions, give them discount with group coaching and offer other rewards for their loyalty.

Building a Coaching Career

You can get trained to become a coach, go through all the necessary steps to build a coaching business, but you won’t have a career if you can’t continually attract and retain clients. Building a coaching business online takes consistent effort and a dedication to finding new ways, and creatively using the old ways, to turn clients into lifetime customers and consistent word-of-mouth marketers. If you can do that, you will have a long and very successful coaching career, and a coaching business that makes a very good profit!

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article…Thank you!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

FREE Video Course: How to Build a High Paying Coaching Business

Facebook comments:


  1. Michelle Anderson says

    Having an online coaching business will definitely help you attract and maintain coaching clients. The seven steps that have been mentioned are truly a gold mine for coaches who want to grow their business.

  2. Millicent Arce says

    With the development of technology, adapting an online coaching business is the right way to go. Starting the right way is an even better goal to achieve. Thanks for sharing!

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