Free Sessions that Sell: The Client Sign Up System program by Christian Mickelsen is a valuable resource for coaches looking to improve their coaching practice and establish a successful coaching business. The program provides practical advice, actionable strategies, and valuable insights into conducting effective free sessions, building trust with clients, and marketing and branding a coaching business.

Building Trust with Clients
One of the key themes of the program is building trust and rapport with potential clients during the free coaching session. Mickelsen emphasizes the importance of truly listening to clients and understanding their needs and concerns. He provides practical tips for building trust, such as adopting a client-centric approach and focusing on the client’s goals and needs rather than pushing services. His system also provides a detailed script for conducting a free session that sells and handling objections from potential clients.

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Practical Strategies for Building a Coaching Business
In addition to tips for conducting effective free sessions, Free Sessions that Sell also provides valuable insights and practical strategies for building a successful coaching business. Mickelsen provides guidance on marketing and branding strategies, pricing, and package creation. He also shares personal experiences and insights on how to overcome common challenges faced by coaches, such as dealing with difficult clients, managing time effectively, and balancing work and personal life.
Actionable Advice for Coaches
One of the strengths of the program is its practical and actionable approach. The program is filled with practical tips, strategies, and exercises that coaches can apply immediately in their practice. The exercises and worksheets in the book help coaches apply the concepts and strategies covered in the program, making it a highly interactive and engaging resource for both new and experienced coaches.
Actionable Advice for Coaches
One of the strengths of the program is its practical and actionable approach. The program is filled with practical tips, strategies, and exercises that coaches can apply immediately in their practice. The exercises and worksheets in the book help coaches apply the concepts and strategies covered in the program, making it a highly interactive and engaging resource for both new and experienced coaches.
Engaging and Conversational Writing Style
Free Sessions that Sell is written in an engaging and conversational style that makes it easy to read and follow. Mickelsen’s writing is clear, concise, and filled with real-life examples that illustrate his points. This writing style makes the program accessible to coaches of all levels of experience and expertise.
Free Sessions That Sell May Not Be Applicable to All Coaching Niches
One minor criticism of the program is that it may not be as applicable to coaches working in certain niches or industries. While Mickelsen provides valuable insights and advice that can be applied across different coaching domains, some of the strategies and techniques may not be as effective for coaches working in highly specialized or technical fields. However, this is a minor quibble, as the system is still highly relevant and useful for coaches working in most coaching domains.
Final Thoughts
In conclusion, Free Sessions that Sell is an excellent resource for coaches looking to build a successful coaching business and establish themselves as trusted and effective coaches. The program provides valuable insights, practical strategies, and actionable advice that can help coaches attract and retain clients, build a strong reputation and brand identity, and ultimately achieve their goals as coaches. Whether you are a new coach looking to build your practice or an experienced coach looking to improve your skills, Free Sessions that Sell is an essential resource that will help you take your coaching business to the next level.
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