As a business success coach, you may find it challenging to help your success coaching clients reach their goals. Your business success coach clients will need to reinvent themselves to get the results they want. For this, the human mind has amazing power. One way to harness this power for your success coaching client, is to use the “act as if” principle.

Success Coaching: Help Your Business Success Coach Client Use The “Act As If” Principle

Your business success coach client’s mind operates in three compartments: the past, the present and the future. Just as in success coaching, your business success coach client has the ability to imagine reaching their goals in the future. Let’s say their goal is to earn $100,000 in the next 12 months. If they knew they were going to do that, what actions would they take to achieve the goal? Have your business success coach client begin to take the actions consistent with earning $100,000 in the next 12 months, right now.

Success Coaching: Motivate Your Business Success Coach Client With The Story Of Jim Carrey

Your business success coaching client probably knows who the comedian Jim Carrey is. What your success coaching client may not know is that Jim Carrey, at one time, lived in his van. Throughout that time, he used the “act as if” principle. When he started working in comedy, he wrote himself a check for 10 million dollars. On the pay-to-the-order-of line, he wrote his name. On the memo line of the check he wrote, “For acting services rendered.” He dated the check November 24, 1995. From then on, he began to “act as if” he were going to cash the check on that date. He carried the check with him for a few years.

Jim Carrey began to take the actions of a comedian who would command a 10 million dollar payday. He went to every audition he could. He spent hours every day looking at himself in the mirror, teaching himself to make funny faces. For years, he acted “as if” he were going to cash that check. Within 30 days of the due date, he made 10 million dollars.

Have your business success coach client choose a goal. Ask them, “If you absolutely knew you were going to reach your goal by (date), what actions would you take?” Have them write down the steps they think of. Then use your success coaching techniques to teach them to “act as if” they knew they would accomplish the goal. You can use the “act as if” principle to transform every success coaching client you work with. You’ll be amazed at how much it adds to your tool belt as a business success coach.

Kris Thompson
JTS Advisors Strategy Coach