Are you a coach who started your own life coaching business thinking that all you would need to do is coach? Well if so, you might by now be realizing that one on one coaching, while rewarding in many ways, is not the most lucrative way of building your business. If you check out any coach who has reached a 5 figure income, you will find that speaking is part of growing your business and boosting your income.

Speaking at a Free Event

Speaking at a free event is a common way to get the “one to many” model started in your own life coaching business. But don’t expect to bring in a lot of money at a free event. Expect to bring in a lot of leads. Attendees are interested, or they wouldn’t be there. But they aren’t invested in you or what you are offering. Yet. They are just seeing how it fits in their life. While some of them may buy a book or a product from you, at a free event consider that growing your list might be a more achievable focus. Do a great job giving wonderful content, and then do something like a contest or the chance for a free give away in exchange for contact information. You’ve heard the expression “the money is in the list.” When you build your list for your own life coach business with speaking, you know that the people who give their information are at least interested in learning more from you.

Build Income For Your Own Life Coaching Business at Paid Events

Sales at a speaking event are likely to be mainly to clients who are already active buyers. They know you and love you and have paid to see you. And it’s much easier to sell to someone who is already a buyer. If you are selling your own life coaching business products or programs, you already know your audience is full of warm prospects for those products or programs. They are a whole different group from the potential clients at a free event. Assuming you speak in your usual informative and captivating way and learn how to sell from the stage, your audience at a paid event is likely to snap up the program upsells and back of the room products you have on offer.

If you want success in your coaching business, polish your speaking skills by getting out and speaking. Then keep track of where your leads and sales are coming from, and watch how speaking affects your bottom line.

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Dorine G. Kramer
JTS Advisors Strategy and Accountability Coach