Before you decide to start your own life coaching business, you need to know the cold, hard facts. Most people sugar-coat reality. They don’t want to hurt your feelings or discourage you. And while these people may be your friends at some level, if you go out into a snowstorm without a jacket you’ll freeze to death.

3 Rules to Live or Die By

1. You have to sell. I’ll repeat it. You have to sell yourself, your programs, your materials, and even what your client says he/she wants out of life. You can do a great free session, and still not enroll people into your programs. If you’re trying to figure out how to get around selling, you need to get some coaching and transform those beliefs that if you want to succeed.
2. You need to become a good promoter. A good promoter is not shy about telling you what he’s up to, even to a fault. I’ve heard it said that promoters will even pitch their own grandmothers. They can’t help it. Let’s face it; we’ve all promoted something at some point in time…a movie, a restaurant, a book. Why not your own life coaching business?
3. You’re going to have to chase clients. Maybe you don’t like the word, but somehow you’re going to have to get your clients to enroll. Most people don’t want to face their fears, limiting beliefs and other dragons that keep them from what they want. They need support. You may have to follow up with some people to the point that it’s more painful to avoid you than to talk to you.

The Secret To Success In Life Coaching Is Counter-Intuitive

Most coaches focus on improving their life coaching skills. Although great skills are essential to effectively coach someone, you need a way to get clients into the game. Good sales and marketing skills are a must to creating a business that will not only sustain you, but allow you to thrive.

Give this strategy a try and see for yourself that it works. If you liked this coaching tip, leave a comment or use the handy bookmark buttons below to share it with others on Facebook, Twitter, Digg, etc. Thanks!

Colette Seymann
JTS Advisors Designated Accountability Coach