Why are there so many coaches out there, who have online coaching certification but no clients? Are these online coaching programs failing to provide coaches with marketable skills? Or are these online coaching programs failing to provide marketing skills? You can get online coaching certification, but it isn’t going to help you start your life coaching business. And it’s not anyone’s fault. Most coach training companies simply do that, they train coaches. They don’t have to worry about how to market a coaching practice. But take heart; here are some strategies that will help you know what to give away to get clients.

One Of Your Best Marketing Tools: Use Your Online Coaching Certification and Give Away your Best Stuff

Online Coaching Strategy #1: Give away your best stuff for free.

I repeat; your BEST stuff. Don’t be stingy. Movie trailers don’t show you the boring stuff. They show the best parts, sometimes too much so, but they know that in order to entice you to want more they have one chance. Use whatever the most valuable tool or technique you learned in the process of getting your online coaching certification to show what is possible.

Don’t Give Away the Whole Product, Use this Online Coaching Strategy to Keep Clients Coming Back For More

Online Coaching Strategy #2: Give the WHAT, but not the HOW.

People will go and use some of the information you give them, have some success, and then come back for more details about how to implement it. Chances are, that’s what got you to sign up for your online coaching certification in the first place. You learned some valuable techniques, and went back to get more in depth training.

Streamlined Information and Fast Results are Key When Implementing Your Online Coaching Certification

Online Coaching Strategy #3: Give them quick tips and instant results.

Chances are you have one shot at making a difference for these people. Keep things simple enough for them to implement the information right away. Remember you are the guru, you are the one with the online coaching certification. What is the “Magic Bullet” for your client?

Have Fun with Different Formats and Watch Your Online Coaching Soar

Bonus Online Coaching Strategy: Give them the information in their highest valued format.

Take what ever information you are going to give them from your online coaching certification and repackage it into a way that your client will value. Some people value video because it’s entertaining, while others like to see information in print, while others prefer audio. Speak to them in the format they value most, and they will perceive your information as more valuable. Again make sure you focus on providing a solution to their greatest fears, hopes, and desires. Don’t be afraid to take advantage of whatever shock or entertainment value you can offer. Make a difference and a lasting impression.

Colette Seymann

JTS Advisors Designated Accountability Coach