There are millions of various marketing and promotional strategies which can be employed by professionals, but the easiest and cheapest type of marketing for consultants and coaches is work-of-mouth. You don’t need a large marketing budget, fancy marketing materials, or an innovative website, you merely have to be great at one thing.

No Money, No Work, No Hassle Marketing for Consultants and Coaches

Is it possible to market and promote without spending money or time? No money, no work, no hassles?Coaches, consultants, and others, listen up – it is possible as long as you remember to do one extremely essential thing:

Exceed Your Clients Expectations in Every Way Imaginable

If you can exceed your clients in every way imaginable, you will be marketing without marketing. Promoting without selling. Advertising without spending a dime. Getting clients without lifting a finger…outside of your practice. The way you conduct your coaching or consulting practice is the key to successful word-of-mouth marketing for consultants and coaches.

How do you exceed your clients expectations in every way imaginable? Think maximum effort and giving 110% of what you have. Think of running through a brick wall for your clients. Think of climbing the highest peak and swimming the widest river for your clients. Getting the most our of your word-of-mouth marketing for consulting and coaching practices demands it!

How to Exceed Your Clients Expectations

• Return every phone call and email as quickly as possible. Not next week, not tomorrow, but as quickly as you can on the same day. Within an hour is best if possible.
• Send potential clients (those who have visited your website or those with whom you have exchanged contact information) periodic emails with valuable bits of information or promotional offers.
• Be on time for every meeting or session. On time does not mean to arrive at the scheduled time, it means to be at least five minutes early.
• Be prepared for every meeting or session. Fumbling through your briefcase or papers after beginning a session is not professional.
• Listen to your clients – the very first thing they are paying you to do is listen. Not talk, listen.
• Always do what you say you will do. Never say something without following through. Actions speak louder than words and inaction speaks volumes about your coaching or consulting ability.
• Send clients notes of appreciation and gifts. They will certainly mention those to friends, family, and co-workers.
• The most important way to exceed expectations and to boost your word-of-mouth marketing for consultants and coaches is to deliver results – give your clients value!

Word-of-mouth marketing for consultants and coaches is perhaps the most effective type of promotion. It is certainly the most cost effective as it does not cost a dime and it will get results. Concentrate on providing extreme value to your clients and building up a superior reputation, and you may never have to lift one finger or spend one dime on other forms of marketing.

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article…Thank you!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community