Far more often than not, meetings are a complete waste of time. The leader doesn’t do their homework. Attendees come unprepared. And there are never enough ham-and-swiss-on-rye sandwiches to go around. Unfortunately, your clients enter your group coaching sessions in a meeting state of mind.

Don’t Facilitate. Agitate.

It is critical from the very first moment to interrupt their “meeting mindset.” You have to startle them into consciousness. And you don’t do that by “facilitating.” So unless you hold your group coaching sessions in a hot tub, your first goal is to establish yourself as THE COACH. Establish a higher standard of achievement. I always ask myself: “What would Vince Lombardi do?”

Ask the Tough Questions. Then Wait for the Answers

Now this is the tricky part – a real balancing act. You are not the “BOSS” – that’s the one at the head of the conference table – and you probably are not a coach with four season contract. So how do you make both the boss and Vince proud of you? EASY! Remember that the person asking the questions is the one in control. So in your group coaching, just keep asking those really tough questions. And then wait for your clients to come up with the answers. You do your job. Make them do theirs.

In Group Coaching, It Pays to Have a Winning Record

Businesses are in business to make a profit. Profits come from satisfying customers and controlling costs. Each of these comes from successfully implementing excellent business plans. Your clients call you in and will be happy to pay you the big bucks, if your group coaching makes a MEASURABLE difference in their achieving their goals – I mean profits. So if you want to have your contract extended, you better know how they are keeping score, and when they look at the scoreboard they all say to themselves: “Way to go, Coach!

By the way… you’re invited to claim your FREE step-by-step “Life Coaching Business Blueprint” video toolkit. Just go HERE now to get your life coaching business blueprint videos.

Dave Iuppa
JTS Advisors Strategy and Accountability Coach