Life Coaching Marketing is easy to master when you understand your client enough to know what they value, and then give them the best value possible for FREE.  Haven’t you been seduced into buying cookies, pie, or candy after tasting a free sample at the local store?  Those stores know that you VALUE the sweet taste of their goodies and they’re willing to give some of that valuable yummyness to you for nothing.

Guess what?  Your customer is no different.  They need to feel the power of your product or coaching service before they spend a dime on you.  Once they get some value, however, a hungry prospect will quickly commit to pay you in exchange for more of the same value.

The biggest mistake I see new coaches make (especially the ‘savvy business owner’ types) is assuming that they have to charge for everything and they’ve got to charge high fees in order to maintain their “brand value”.  This is pure bunk.  In fact, some of the most profitable coaches I know give away the most:

• valuable content
• trainings
• coaching sessions

Why is it so important to give the value of your coaching away for free before you expect to get paid for it?  These days your clients want it all, they want it free, and they want it NOW!  So step up to the plate and provide!  You have fierce Life Coach value and skills within you, just waiting to come out to play.  With the right5 enrollment strategy, the money will follow (but only after you proved yourself by providing some free value first).

Do you have the #1 Life Coaching Marketing Tool Working For You Right Now?

I hope at this point in your career you have invested time and thought into a personal website that represents the valuable knowledge, advice, care, and transformation you are offering.  Your website is the strongest life coaching marketing tool you can provide that doesn’t involve your personal attention on a daily basis.

Your website should be a resource for your clients and potential clients to find out:

• Who you are?
• Why you are special?
• What do you know that they need to know?
• How can you create value in their life?
• What are you an expert at providing?
• What makes YOU the expert?
• How is that client valuable to you?
• Why should they choose you?
• What are people saying about you?
• What action can they take right now that will make you a part of their lives today?

Start Giving Away Your Best Coaching For Free

If you are living in the old school way of thinking, “nothing in life that is worth value comes for free”, then you are sadly mistaken and missing out.

You must be walking around with your eyes closed.

Look around your daily life and you will see:

• Retailers are coaching you into becoming a consumer by marketing free things into your hands instantly.
• Thousands of coaches, speakers, authors, and experts are giving away hundreds of thousands of hours of their advice for free on Youtube (and podcasts, and free talks, and free ebooks, and on and on).
• Hundreds of thousands of experts, professional service firms, consultants, and coaches are giving away millions of dollars in services via free consultations day in and day out.

You need to create something valuable that offers your best advice, materials and services for free… in a way that your clients can access NOW.  Your life coaching marketing is only as good as, your ability to understand and create compelling (and free) offers in your marketplace.

Take Action Today to Double Your Client’s and Income

You must create a compelling opt in offer for your potential clients, so you can start building a responsive mailing list that will be a major asset for your Coaching Practice.

What is an opt in offer? Something you give in exchange for contact information and interest.

Step One: Decide

What is the best advice you have to offer?

How can you put this information together in a way that doesn’t involve your physical presence and attention?
Smart opt in offers that work include:

• E-books
• 8, 14 or 30 Day challenge (free programs that offer some valuable transformation for your prospective client)
• Your best Tips
• A personal Video message from you
• A video training series
• Other Free Trainings
• Secret Tools
• A Personal Assessment, Test, or Evaluation of some critical element of your prospective client’s future success

Step Two: Provide

Create an opt in box on your website that allows visitors to receive your BEST offer for free in exchange for their interest and contact information.  You can find many tutorials and tips on how to add opt in’s to your specific website by searching google for “how to add opt in box to _____” (insert your web provider or blog).  This will take your life coaching marketing to a whole new level of success.

Step Three: Succeed

Your Life Coaching Marketing has now taken you into the lives and homes of people instantly. You could be on vacation with your family or friends while building your business and changing lives.  What could be better than this?

It’s that simple.  Stop hoarding.  Don’t withhold your gifts!  Learn the life coaching marketing approach that expands your business rapidly.  Give away your best advice for free, and you’ll have a line of interested prospective clients to enroll in your coaching programs.

Jeannine Yoder
Life Coach
Writing team, Coaches Training Blog Community