Life coaching business tips can come from all kinds of places—case in point, Las Vegas casinos, which are pretty hard to avoid in Las Vegas. I’ve been to and through many of them over the last couple of days and they mostly follow a similar formula. As a life coach entrepreneur, I’ve learned to pay attention wherever I am to learn from other businesses, so here are three tips gleaned from the casinos that we coaches can use in our life coaching business.
Your Life Coaching Business Should Be Accessible To Anyone Who Is Interested
Whether you want to play slots, collect your winnings or buy food or drinks, everything in the casinos is ramp and elevator accessible. Anyone who wants to get in can. Your coaching should be the same. However you market yourself, information on you and your services should be easily accessible. Prospective clients should be able to find you and reach you easily. The fewer obstacles you put in the way, the more clients you will have.
Guide Your Prospects To The Goal You Have In Mind
The first goal of the casinos is to get you in front of their games so that you will be tempted to play. Their strategy is to put the casino in between the hotel and everywhere else you might want to go (the restaurants, shops, pool, etc.) In your life coaching business, your first step is to decide what your goal is at each stage. For instance, is the goal of your squeeze page to get clients to opt-in or get them to buy something? Is the goal of your talk to get prospective clients to sign up for complimentary sessions or to build your list? Decide what your goal is and then build your strategy to meet that goal.
Use The Senses To Draw Your Potential Clients To You
The Vegas casinos are a whirlwind of sounds, lights, drinks and people. Obviously the experience is not one that everyone will choose to have, but once you have made the choice to be there, the sensory immersion is magnetic in keeping you there. In your life coaching business, you probably aren’t going to be using bells and flashing lights. You can provide the life coach version of sensory immersion in your marketing (also talks, group presentations, etc.) and in any visualizations you use with your clients by using language that resonates with all the senses. Also, different people have different dominant senses, and you build rapport with individuals by using the language of their dominant sense. Thus, appealing to more senses will make more of your potential clients feel you relate directly to them.
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Dorine G Kramer
JTS Advisors Strategy and Accountability Coach
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