Building a life coaching practice is not for everyone.  There are a lot of great coaches who haven’t built their own life coaching business yet.  Being a coach takes a lot of skill and precision.  Building a life coaching practice takes something entirely different.  And what keeps most coaches from even starting their own life coaching business is the same thing that keeps people in any other field from succeeding: they’re just not committed enough.

Why is it Easier to Improve Your Skills than to Implement Basic Internet Marketing Tools Which Will Help You Start Building a Life Coaching Practice?

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It’s amazing how many coaches who say they want to start building a life coaching practice but never make a real commitment to their life coaching business.  How many coaches have actually implemented the basic internet marketing strategies of running an ad on Google, setting up a database, and hiring someone to create an opt in page?  Why does it seem so much easier to just take another coaching course to improve your skills?

Even Though There are Many Easy to Use Marketing Tools at Your Disposal Your Biggest Life Coaching Business Hang-up May be Fear

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The real reason that most people don’t start building a life coaching practice is that when you’re all alone doing these things it feels like the stupidest thing in the world.  Every fear and uncertainty cry out and keep you from taking the decisive action you need to do to create a life coaching business.  And this type of action naturally guarantees failure. You have to go against what you feel.  The difference between the mindset of someone is building a life coaching practice and someone who keeps dreaming of having their own life coaching business comes down to commitment.  An entrepreneur says, “I’m going to put all my resources into this project and it’s going to work.”

Ultimately, if You are Committed to Building a Life Coaching Practice, You Have to Go For It

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But how can you start building a life coaching practice if you aren’t sure that your niche is a good opportunity?  Most successful endeavors look risky.  There is no certainty.  In fact, as soon as you are certain that your life coaching business niche is a good opportunity; you should start looking for other niches.  Remember the mortgage industry, when anyone with little or no experience could make a six figure income?  Within a year or two the whole industry collapsed.  If you want to be certain that your life coaching business will succeed, start taking the action that seems scary.  It’s only by conquering your own fears that you will be able to lead others past theirs.

Colette Seymann

JTS Advisors Bi-Designated Strategy and Accountability Coach