One of the greatest life coaching business strategies is to gain new clients is through public speaking. But how do you learn how to speak with confidence? Especially if you are one of the people who are more afraid of public speaking than dying. There are teachers and coaches who will train you how to speak with confidence, but there are also some general strategies that will make a huge difference if you’ll implement them.

It’s Not About Your Life Coaching Business

If you really want to learn how to speak with confidence, you need to prepare. In order to prepare you must know your audience. You need to understand what their greatest fears, hopes, desires and frustrations are before you have any chance of delivering a presentation that will provide what your audience really wants. Remember, this is not about your life coaching business. It’s about your audience and providing value.

Preparation is Key in How to Speak with Confidence

The next step in learning how to speak with confidence is to prepare some more. Rehearse your talk until you’re afraid that you’ll fall asleep as you give it. Don’t worry, once you’re in front of your audience your enthusiasm will return. Unless you’ve prepared at this level, you’ll find yourself nervous or fumbling over your notes. How well you prepare will determine how much new life coaching business you will bring in.

When Your Feelings Don’t Matter, You’re Learning How to Speak with Confidence

And last but not least, remember that the greatest trick to how to speak with confidence is not to make how you feel matter. If you’re focusing on how you feel or your life coaching business, you’re going to be nervous. Don’t make it about you or your life coaching business. Make it about the experience you want your audience to walk away with. You can’t focus on more than one thing at once, so you can use those butterflies in your stomach to remind you to shift your focus onto making a difference for your audience.

People Want to Like You and Your Life Coaching Business

If you’ve done all these things, your audience will appreciate you. Let’s face it: except for the occasional heckler, most audiences want to like you. They want to learn from you. Even if you don’t feel you have mastered how to speak with confidence, most audiences are gracious. Mastery takes time, and along the way you are sure to pick up some new life coaching business.

Colette Seymann
JTS Advisors Bi-Designated Strategy and Accountability Coach